Borealis Hotel Group is looking for a proactive, hands-on Digital Marketing Manager (f/m/d) to take charge of all digital activities for our hotels across Europe.
You will work closely with the other Digital Marketing Manager, a Junior Digital Marketing Executive, Revenue Managers, Sales Managers, and General Managers, with the freedom and responsibility to make a real impact.
Whether you are already experienced in hospitality or bring a genuine passion for the industry, we want someone who is eager to dive in, take initiative, and drive performance.
Your Tasks:
Manage and optimize hotel content across brand websites, extranet, OTA platforms and digital channels - ensuring to always follow GDPR regulations and Brand guidelines
Plan, implement, develop, execute, and monitor digital marketing strategies (SEO, PPC, paid media, social media, email) to increase brand visibility, brand awareness, and direct bookings
Analyse guest insights, booking patterns, and market data to guide strategy, track performance, and evaluate ROI of campaigns
Collaborate with revenue, sales, and hotel teams to align marketing activities and drive conversion
Capture, create and maintain engaging local content, storytelling, and social media presence, by regularly travelling to your hotels
Prepare and deliver regular reports, analysis, audits, and presentations on digital performance, marketing spend, and campaign effectiveness
Your profile:
2–3 years of experience in digital marketing; hospitality background is a plus - or strong interest in the industry
Hands-on mindset: able to plan and execute digital marketing strategies
Passion for travelling, hospitality, and creating engaging digital experiences
Skilled in PPC, SEO, content creation, analytics, and familiar with tools like Canva (or similar)
Strong project management and communication skills; fluent in English (Dutch or German is a plus)
Willing to travel regularly within your hotel portfolio
Benefits:
As part of the Borealis team, you will have access to a suite of benefits that include:
Employee discount across all our brands from Borealis Hotel Group
Competitive salary
An inspiring workplace where we put people first and colleagues can be themselves
The best project is you! Let us help you grow - through mentoring, training and career opportunities
A creative, hands-on role in a fast-growing international hotel group
Flexibility in ownership of your work
Excited to grow with us? Let’s create something amazing together!
Join our team and shape the future of digital marketing in the hospitality industry. Apply now!