- Broad knowledge of trends that influence home furnishing, retail design and communication to gain insight to a more appealing product presentation for customers
- Broad knowledge about customers' living situations as well as their needs and frustrations in their everyday life at home
- Good knowledge of the methods for presenting the range and service range using store media, display techniques and store layout as commercial tools
- Broad knowledge of how to steer the customer to right product or service for their needs
- Broad knowledge of IKEA concept, brand objectives, values and vision
- Broad knowledge of IKEA tools, processes and cycles
- Broad knowledge of IKEA business plan strategies, priorities and business planning process
- Good knowledge of change management methods and tools as well as stakeholder management
- Broad knowledge of the IKEA multichannel reality and online customer behaviours
- Broad knowledge of project management
- Influence, inspire and challenge the Interior Design co-workers to strengthen the uniqueness of the IKEA identity in range presentation and home furnishing solutions through home furnishing knowledge in all channels
- Encourage the Interior Design co-workers to improve their knowledge of people's life at home and translate this knowledge into relevant, functional, aesthetic and commercial home furnishing solutions
- Inspire peers and Interior Design co-workers with up-to-date knowledge about home furnishing, retailing and trends
- Ensure HF&RD (Home Furnishing & Retail Design) standards and guidelines are satisfied in produced content across channels, locally as well as in HUB
- Work with Marketing Communications in HUB to develop interior design solutions for ‘Attract’ communications
- Actively support in the development of the country business plan and HF&RD action plan with interior design initiatives that are focused on growing the business and support long term profitability
- Responsible for tailoring and completing inspiring, relevant and affordable interior design solutions through guidelines and leading development projects together with stores for non-standard components to drive demand for IKEA products
- Responsible for developing and adapting interior design solutions for market and unit specific needs within and outside the traditional customer base and opportunities in line with local commercial priorities and common guidelines
- Contribute to create additional market specific content across channels (e.g. Social media posts, promotion content etc.), based on brief from Communications or Marketing and Commercial Calendar related Activities and Events
- Continuously measure performance of product presentation and contribute to contribute to the functional review in order to identify improvement areas
- Act as a member of the HF&RD team and proactively contribute to HF&RD plan/output in order to deliver to the common objectives and goals
- Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and to maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.