Vacatures seo

🚀Role: Acting Content Lead (maternity cover)

📍Location: Rotterdam

⏱️Duration: 6 months contract, starting mid-May

During the absence of the Content Lead, the Acting Content Lead ensures continuity, coordination, and quality across all content initiatives. The role focuses on keeping key projects moving, supporting the content team, and maintaining alignment with marketing and business priorities.

Success in this role requires proactivity, ownership, and reliability to ensure content operations run smoothly and consistently.

Key Responsibilities

• Content Coordination
  • Ensure ongoing content initiatives continue moving forward.
  • Manage the content calendar and active projects.
  • Coordinate with marketing, product, and demand generation teams on content needs.
  • Ensure content supports campaigns, product initiatives, and marketing priorities.
• Content Quality & Review
  • Maintain the quality and consistency of published content.
  • Review and approve English-language content where required.
  • Ensure content aligns with brand messaging, tone of voice, and editorial standards.
  • Provide editorial feedback and guidance when needed.
• SEO & Content Alignment
  • Ensure content initiatives remain aligned with SEO priorities.
  • Collaborate with the SEO manager on ongoing initiatives.
  • Support optimisation across blogs, landing pages, and product pages.
  • Ensure content aligns with keyword strategy and organic growth priorities.
• Team Coordination & Support
  • Provide clarity and direction to the content team.
  • Help prioritise tasks and requests.
  • Support the German writer and Demand Generation Specialist.
  • Ensure clarity around deliverables, priorities, and deadlines.
• Project & Brief Management
  • Keep content work structured and on track.
  • Manage incoming content requests.
  • Ensure briefs clearly define objectives, messaging, deliverables, and timelines.
  • Coordinate stakeholders to keep projects progressing efficiently.

Who You Are

• Proactive and organised, able to take ownership without constant supervision.
• Reliable and detail-oriented, ensuring consistent quality and timely delivery.
• Comfortable coordinating across teams and managing multiple priorities.
• Clear communicator who can translate business initiatives into actionable content plans.
• Data-driven and curious, using insights to improve performance.

Skills

• Strong editorial judgement and content review skills.
• Ability to prioritise projects and manage timelines.
• Advanced understanding of SEO and content optimisation.
• Experience collaborating with cross-functional teams (product, marketing, sales).
• Ability to translate strategy into pipeline and revenue impact.
• Strong analytical thinking and AI proficiency: all team members are expected to demonstrate strong analytical capabilities and make smart use of AI tools, whatever helps them work smarter and drive results in their role.

Tools (Required)

• HubSpot CMS – website and blog management, landing pages, campaigns
• Google Analytics 4 (GA4) – content performance tracking
• Google Search Console (GSC) – organic search insights
• SEMrush – keyword research and SEO analysis
• AI tools – research, drafting, optimisation, and content scaling
• Visual tools – basic visuals and supporting content assets

Experience

• 5+ years experience in B2B SaaS.
• Proven track record of improving content performance and team output.
• Native or business-fluent English.

Additional Capabilities

• Process-oriented: able to assess and improve content workflows.
• Data-driven: uses metrics to diagnose issues and measure improvement.
• Cross-functional leadership: coordinates effectively without formal authority.
• Change management: able to guide a team through transition while maintaining performance.

Mindset

• Bias toward action and continuous improvement.
• Comfortable with ambiguity but brings structure where needed.
• Direct communicator who provides clear, constructive feedback.
• Thrives in high-visibility, high-accountability environments.

Why join Mobilexpense?

We’re not a giant enterprise. We’re a growing B2B SaaS scale-up with 3,000+ customers and big ambitions. Here, you’ll be empowered to build, test, and own your growth engine—without red tape or layers of approvals.

• Work with a diverse, international team (27 nationalities, 47% female representation).
• Direct access to leadership, flat structure, high transparency.
• Offices in Belgium, Netherlands, Germany, Sweden, Portugal, and Romania.
• A clear mission: make life easier for finance teams, HR, and employees across Europe.

Welcome to Mobilexpense where your skills drive progress and innovation!

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