1. Digital and social media lead• Own and grow the products presence across Instagram, TikTok, Threads, X and YouTube.• Create culture-first content tailored to the MZ generation and K-pop fandoms, adapted to the different cultural dynamics of each European market.• Build and manage the European content calendar in line with the launch and promotional plan agreed with sales.
2. Trade and B2B communications• Develop marketing collateral, pitch decks, sell-in stories and B2B narratives that support the Head of Sales and the sales team in securing placements with major retail, wholesale and e-commerce customers.• Equip distribution partners with brand assets, localised materials, product information and activation toolkits for their own customer negotiations.• Translate consumer traction and campaign results into evidence retail buyers will act on.
3. Event and experiential marketing• Plan and execute high-impact campaigns, pop-ups and experiential activity• Run in-store and channel activation with distribution partners: sampling, tastings, displays, point-of-sale materials and trade shows.
4. B2C community building• Craft messaging that resonates with our three core audiences: K-pop fans, trend-conscious MZ generation consumers, and health-conscious consumers looking for functional, guilt-free options.• Manage community engagement and respond to fandom dynamics quickly and authentically.
5. Agency and budget management• Brief, contract and manage external social media, creative, PR and event agencies from initiation through to execution and KPI tracking.• Manage the marketing budget against plan and report on spend efficiency.
6. Brand guardianship and compliance• Ensure all communications align with the brand identity, the “inspired by BTS” partnership guidelines, and the brand and asset usage rules set by the group in South Korea.• Account for regional market nuances, including packaging and compliance messaging such as the German recycling system, and local claims requirements for functional beverages.
7. Performance measurement and cross-company communication• Track and report campaign KPIs — reach, engagement, community growth, conversion and campaign contribution to sell-out — and use the findings to sharpen the next campaign.• Coordinate across international time zones with the parent company, aligning European activity with global brand direction.RequirementsEssential• Experience: 3+ years in marketing communications, social media management, PR or brand marketing.• Cultural fluency: Deep understanding of K-pop fandom dynamics, MZ generation lifestyle trends and viral social media mechanics, with a feel for how to build hype authentically.• Languages: Fluent or native English and Korean• Location: The candidate must live in or near to Amsterdam (Candidate outside of the Randstad area, or the Netherlands will not be considered for this role) • Platform mastery: Expert-level knowledge of TikTok, Instagram and X, with a portfolio of creative campaigns or community management results.• Event execution: Proven experience organising fast-paced experiential marketing, pop-up events or out-of-home advertising campaigns.• Agency management: Ability to manage external social media or creative agencies from contract initiation and briefing through to execution and KPI tracking.• B2B and B2C agility: Ability to translate consumer hype into compelling B2B sales narratives for retail buyers and distribution partners.• Mindset: Entrepreneurial, hands-on and highly adaptable; comfortable in a fast-paced venture environment and coordinating across international time zones.• Right to work: Valid right to live and work in the Netherlands. [The company can provide visa sponsorship depending on the candidate’s qualification]
Preferred• Category: Experience in FMCG, food and beverage, or the entertainment and music industry.• Creative skills: Proficiency in video editing and/or Adobe Photoshop, for quick content iterations, social assets and business presentations.• Trade marketing: Experience working with distributors or retail customers on joint activation.Benefits• Full time employment (40 hours a week)• 8% holiday pay allowance• 20 holiday days for the first year contract• A company laptop• Hybrid work (1 day at home, 4 in the office) after the initial on boarding period. Please note you are expected in the office everyday during onboarding and training- up to 3 months.• Direct contract with the company for 1 year. Anticipation of contract extension after the first year depending on the performance of the candidate• Partial a travel reimbursement
What this job can offer:• Ownership of the brand voice for a major European launch, from day one.• Growth opportunities internally and globally• A start-up environment backed by the resources of a global food and beverage group.• Direct working relationship with the Head of Sales and exposure to group management in Korea and the US.Application ProcedureIf you are interested in this vacancy, you can apply by clicking on the button above. By clicking on apply, you agree to our privacy commitment and terms and conditions. Your application will be sent directly to the recruiter in charge. IMPORTANT: if you are not yet registered with Undutchables we kindly ask you to do so. Your information will be handled in the strictest confidence and your CV will not be sent to a company unless you have given prior permission. Curious about how the recruitment process works within Undutchables, click here to read more.
Salarisomschrijving
€3000 - €5000 monthly