At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.
Role OverviewThis role is based in Amsterdam and doesn't come with relocation assistance.
As a Senior Product Marketing Manager, you will support our traveler facing loyalty initiatives including growing the Genius loyalty program and other key commercial programs. You will be responsible for identifying, validating and marketing new commercial propositions that fuel our business growth. The Senior Product Marketing Manager is an integral part of the organization and fully owns the success of the product portfolio of the team(s) they work with.
Key Job Responsibilities and DutiesYou will manage all aspects of product marketing across multiple products including: product proposition validation and market fit, go-to-market strategy, new product launch, portfolio marketing strategy and execution, positioning, messaging, competitive research, internal communications as well as field enablement. Some of the things we expect you to excel at:
- Deeply understand the end-to-end user and buyer journey, from awareness, acquisition, adoption through to engagement, working with key stakeholders to define, execute and optimize
- Own the end-to-end GTM process from target setting, planning, implementation, reporting and retrospective
- Define customer and market segment to identify, select and prioritize target segments to meet business needs
- Proactively manage stakeholders across the organization to influence and share information, in the right medium, at the right time across local and global audiences.
- Responsible for liaising with partner facing teams to avoid friction to the partner proposition and to proactively identify opportunities to enhance it
- Brief marketing teams to proactively execute high impact traveler facing marketing campaigns
- Feed communications teams with relevant, timely and accurate product and commercial input
- Validate value props with target audience through qualitative and quantitative research methods
- Provide ongoing product feedback to product teams, aggregated from multiple channels
- Drive business impact or growth using data, analytical thinking and structured presentation skills
- Own promotion of the product (incentives, pricing models etc)
- Follow and share relevant competitive movement and (adjacent) market developments
- Act as a Product Marketing craft leader to set the standard within the Product Marketing community
1: Commercial product marketing experience
- A minimum of 6 years of professional experience in a product marketing management role
- Has experience shaping and taking to market a suite of products beyond individual isolated features or one-off campaigns.
- Has direct experience working with product teams including PMs, UX Writing and Data.
- Has experience working with a central marketing organization
- Has strong understanding of marketing channels including but not limited to on-site promotional touchpoints, email marketing, push notifications, PR, inventor relations and social media.
- Has worked on complex B2C Traveler facing commercial initiatives - from concept creation to launch and measurement of results
- Product commercialization experience, working with go-to-market stakeholders to pilot and scale the product by embedding it into commercial frameworks and existing incentive programs of channels.
2: Superior communication skills for influence and customer exposure
- Experience working across multiple tracks, often liaising with stakeholders across other Business Units to ensure joint standards are maintained (governance/ buy-in)
- Complex and multi-craft stakeholder management with the ability to steer and influence decision-making for product direction, speed to market and path to impact throughout the entire product lifecycle.
- Strong verbal & written communication, manifested in the ability to craft compelling value propositions and work alongside writing and marketing resources to deliver the product proposition in a balanced business and marketing centric manner for internal and external marketing purposes.
- Deep understanding of the loyalty space (loyalty programs, rewards, incentives)
- Experience with business economics (incl. Creating business cases), to help shape product impact measurement alongside data science and product management peers.
- Balanced t-shaped skill set, balancing technical understanding of the product / fluency with engineering teams with marketing centricity and understanding of go-to-market terms and stakeholder needs
- Well-rounded marketing experience in various marketing roles and good understanding of the full marketing mix, from product, to distribution, to communication and pricing.
- Comfort with stage presence and exposure to internal and external audiences for product pitches
- Basic querying/ google sheets skills and ability to find, process and use various data points and facts (internal and external) to make decisions
- Strong interpersonal skills and ability to manage initiatives across multiple departments and stakeholders and with a flexible mindset
- Proactive, flexible and capable of working independently as well as working in a team
- Strategic thinker, able to balance long-term vision with short and medium-term goals
Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:
- Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
- Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
- Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit
Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.
Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”
We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Application Process- Let’s go places together: How we Hire
- This role will entail a Recruiter interview and a total of 3 business interviews.
Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.
Pre-Employment ScreeningIf your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.
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