Remote work - UK/ Netherlands
Join Cycas now in this exiting role as PR & Communications Manager who will drive the visibility and reputation of the Cycas corporate brand and its hotel portfolio across Europe. You will manage all aspects of corporate and consumer communications, public relations, influencer engagement, and event amplification. You are a creative storyteller with strong hospitality experience and the ability to balance strategic oversight with hands-on delivery.
You have a passionate for travel, brand positioning, and media relations and confident in shaping narratives that strengthen Cycas’ profile as Europe’s leading hotel management company.
What you will do?
Marketing Strategy & Collaboration
- Work closely with the wider Marketing Team to align PR and digital marketing initiatives, ensuring a cohesive brand message across all channels.
- Support the design and delivery of strategic marketing plans for European hotels, contributing PR insights and brand positioning.
- Collaborate on digital and social media activity to maximise visibility and engagement from PR-led campaigns.
- Assist in the management of third-party agencies and brand partners to optimise media coverage, content creation, and campaign performance.
Corporate Communications
- Manage Cycas corporate communications including website content, employee spotlights, CSR initiatives, and company profiling.
- Develop and maintain a consistent tone of voice and visual identity across all communication channels.
- Support internal communications initiatives, including company newsletters, internal campaigns, and key leadership messages.
Public Relations & Media Management
- Build and maintain a robust media list; manage press relations and oversee external PR agencies.
- Draft and distribute press releases, media alerts, and thought-leadership content.
- Oversee the Cycas crisis communications framework and coordinate response protocols with senior leadership and brand teams.
- Monitor media coverage, track sentiment, and prepare monthly and quarterly PR performance reports.
Influencer & Brand Partnerships
- Oversee influencer and brand partnerships, streamline media requests, and ensure alignment with brand standards and ROI objectives.
- Negotiate partnership terms and evaluate content impact through analytics and reporting tools.
Hotel-Level PR Enablement
- Develop hotel-level PR toolkits and train General Managers and on-property teams to leverage them effectively.
- Deliver PR trend decks and media insights to hotels.
- Provide guidance on hotel story angles, local PR opportunities, and brand messaging consistency.
Events & Corporate Visibility
- Amplify portfolio presence at tradeshows, industry events, and community initiatives in collaboration with Sales and Operations teams.
- Manage Destination Marketing Organisation (DMO) relationships alongside the Sales team.
- Support internal and external corporate events, media visits, and awards submissions.
Development & Openings
- Lead PR activity for new hotel openings — including press releases, media visits, and activation planning — in alignment with the Development and People & Culture teams.
- Coordinate pre-opening communications timelines and launch plans.
- Develop and maintain relationships with global brand PR contacts.
What you should bring:
- Minimum five years’ experience in PR, Communications, or Brand Marketing, ideally within hospitality or travel. Proven ability to manage media relations and secure impactful coverage across trade, national, and digital outlets.
- Experience working in a multi-brand or pan-European environment is highly desirable.
- Strong writing, storytelling, and editing skills with attention to detail and brand tone of voice.
- Excellent stakeholder management, able to influence at all levels internally and externally.
- Understanding of digital marketing fundamentals including SEO, social media, and campaign performance metrics.
- Ability to manage multiple projects simultaneously in a fast-paced, international environment.
- Team player with a proactive mindset and passion for collaboration.
- Fluent in English (spoken and written); another European language is an advantage.
Cycas Hospitality is an award-winning hotel-management company that works with brands from IHG, Hilton, Marriott, Hyatt and Accor as well as our own brands. We have special expertise in managing hotels across multiple UK and European markets. Our teams are super smart, hardworking, and very customer focused. We love our jobs and believe in work-life balance.
The Commercial Team
The Cycas Commercial Team is a strategic unit comprising Marketing, Sales and Revenue. We work to drive the best commercial performance across Cycas hotels in the UK and Europe, whilst at the same time planning, preparing and supporting an exciting new pipeline of hotel takeovers and openings in the coming months and years. The Cycas commercial team are known for driving performance and delivering results for our hotels across Europe.
Meer informatie over de functiebeschrijving, zie hierboven.