With significant growth ahead we are seeking an exceptional Manager Brand Development & Communications. You will architect and drive a unified brand and communications strategy that amplifies our transformation into a mature Tier‑1 player in the AI, datacenter, datacom and many other markets. Your work will elevate global brand awareness, inspire our people and customers, and reinforce our position as the authority in integrated photonics manufacturing.
Your MissionYou will build and lead a new integrated function that combines brand strategy, communications, marketing, events, and stakeholder engagement. You will ensure clarity, consistency, and coherence across all internal and external touchpoints; telling a compelling, unified story that strengthens our identity and accelerates our growth.
The job: Build a Recognized and Differentiated Global BrandDevelop and execute a bold brand strategy reflecting SMART Photonics’ evolution into a mature Tier‑1 partner in integrated photonics.
Define, protect, and elevate both our corporate and employer brand.
Ensure every communication, campaign, and event reinforces our identity, values, and strategic vision.
Create a unified communications framework connecting leadership, employees, customers, partners, and public stakeholders.
Craft storytelling that engages people with our purpose and amplifies our growth narrative.
Drive consistent, clear communication that strengthens alignment across the overall organization and across our external stakeholders.
Integrate digital marketing, content, and event strategies into a single, cohesive roadmap.
Boost awareness, preference, and engagement with data‑driven campaigns and a unified go‑to‑market voice.
Ensure that all events; from SMART TALKS to customer showcases and international exhibitions, reinforce credibility and create tangible business opportunities.
Partner with Finance to support Investor Relations with clear, compelling messaging and materials.
Shape capital markets days, investor briefings, and strategic stakeholder updates.
Ensure consistency, accuracy, and high quality across all investor‑facing content.
Lead the Brand & Communications function, including the Marketing & Events team. (now 2fte)
Collaborate with the members of the Leadership Team (LT) to drive company‑wide initiatives.
Develop frameworks, guidelines, and processes that professionalize, harmonize and future‑prove communications.
Serve as a strategic advisor to the Executive Leadership Team on all matters of brand, communications, and stakeholder perception.
Own and drive the global MarCom strategy for SMART Photonics, establishing a strategic framework that aligns business goals, technology leadership in integrated photonics, and go‑to‑market priorities.
Extensive experience in leading brand, communications, or marketing functions in a technology, semiconductor, or deep‑tech scale‑up environment.
Turn the MarCom strategy into clear, measurable outcomes that support sustainable growth and scale.
Strong business acumen with the ability to share the translation of our complex technology into compelling storytelling.
Experience supporting Investor Relations or senior financial communications.
A track record of leading multidisciplinary teams and driving cross‑functional alignment.
Exceptional communication skills; crisp, clear, and confident.
Ability to thrive in a dynamic, fast‑growing environment with high strategic expectations.
By choosing to apply for this role, you demonstrate that you recognize the senior, strategic, and executive nature of this position and that you bring the leadership experience, maturity, and confidence required to operate at ELT level.
A pivotal ELT role with direct impact on our strategic direction and future success.
A company shaping the global photonics industry, with best‑in‑class technology and world‑leading partners.
A chance to build something exceptional; a brand and communications function ready for scale, international visibility, and a possible listing.
A collaborative, ambitious, and purpose‑driven culture where your work is seen, valued, and influential.
· This is a unique opportunity to shape how the world sees SMART Photonics.
If you are ready to define the voice and identity of a company poised to transform an industry, we would love to meet you.
#J-18808-Ljbffr€80000 - €100000 monthly