At SyncVR Medical, we are the XR operating system for European healthcare. We’re not just a VR company; we build our own clinical apps and a platform that integrates immersive technology into hospital workflows. Today, our ecosystem spans 200+ hospitals and 40+ developer partners, unifying a fragmented market and setting a new standard of care. Our mission is to transform healthcare through implementation, not just technology—bringing a portfolio of ~50 clinical & educational VR apps to the bedside and the classroom.
This is a high-impact role for a Digital Marketing Manager who wants ownership, pace, and measurable outcomes. You will partner directly with the commercial leadership to build a predictable pipeline engine and a premium category brand (“Immersive Care”). From narrative to numbers, you will design the strategy and run the plays.
Tasks
Strategy & Positioning
- Build our messaging hierarchy and value narratives for execs, clinicians, and procurement.
- Translate clinical outcomes into clear, business-ready stories.
Full-Funnel Demand Generation
- Plan and execute integrated campaigns (LinkedIn, email, webinars, partner co-marketing, events).
- Operate a tight growth loop: targeting → creative → launch → measure → iterate.
Content Engine & Thought Leadership
- Own the editorial calendar: case studies, outcome stories, articles, short-form LinkedIn content.
- Maintain a consistent, premium voice that signals category leadership.
Website, SEO & Conversion
- Lead site improvements, landing pages, and CRO experiments.
- Set and improve organic/paid performance baselines using analytics tooling (e.g., Tag Manager or equivalent).
Marketing Ops & Analytics
- Build dashboards across Zoho CRM and marketing analytics to track MQL→SQL→Pipeline.
- Define attribution, report on CAC, CPL, and campaign ROI.
Sales Enablement & Product Marketing
- Create high-performing decks, one-pagers, email sequences, and tender collateral.
- Launch new apps/use-cases with crisp ICPs, personas, and messaging.
Partner Marketing
- Co-craft joint value propositions and campaigns with strategic partners.
Requirements
- 3–5 years in B2B SaaS/healthtech digital marketing (hands-on + strategic).
- Strength in demand gen, content, SEO/CRO, and marketing ops.
- Tools: Tag Manager (or equivalent), LinkedIn Campaign Manager, email automation; Zoho CRM a plus.
- World-class writing: turn complex clinical/technical info into crisp, persuasive copy.
- Data-driven: comfortable with funnels, attribution, dashboards, and experimentation.
- Language: fluent English (Dutch or French a plus).
- Bias for action, high ownership, startup pragmatism.
Selection Process
We work fast, because we want you on board as fast as possible!
- Short screening (±15 min) via video-call.
- Interview (videocall or in person)
- Practical assignment and interview for evaluation
- Decision and start date as soon as possible