Purpose of the Role:
The Content Specialist will play a critical role in supporting the transformation of Leonardo Hotels Benelux by creating, developing, and distributing compelling content across various platforms and channels. This position is key to shaping the brand identity and storytelling as part of a broader strategic initiative that includes creating new brands, revitalizing existing ones, and launching new websites. The Content Specialist reports to the Digital Marketing Manager and collaborates closely with the broader marketing team, designers, and other key stakeholders.
Key Responsibilities:
1. Content Creation and Management:
- Develop engaging and on-brand content for all touchpoints and channels, including online marketing, email marketing, and both internal and external communications.
- Create persuasive and impactful messages for advertising campaigns, websites, email newsletters, and promotional materials.
2. Research and Strategy:
- Conduct in-depth research to understand industry trends, audience preferences, and competitor activities to inform content strategies.
- Generate innovative ideas and narratives to drive brand storytelling and create memorable brand experiences.
3. Content Quality and Consistency:
- Proofread and edit content [Md1] to ensure grammatical accuracy, consistency in tone and style, and alignment with brand guidelines.
- Collaborate with designers to integrate written content seamlessly with visual elements.
4. Trend Monitoring and Adaptation:
- Stay informed about the latest trends in language, culture, and digital marketing to infuse fresh and relevant perspectives into communication strategies.
- Overall responsible for all content on all our digital platforms, websites and external platforms like OTA’s.
Skills:
- Proven experience in a content management or content marketing role.
- Exceptional command of Dutch and English, with impeccable grammar, spelling, and punctuation skills.
- Strong creative thinking and problem-solving abilities.
- Ability to adapt writing style and tone to suit various brand personalities and audiences.
- Familiarity with digital marketing trends, SEO principles, and formats such as Always-On Ads, Paid Social content, and newsletters.
Competencies:
- Highly organized with strong time management and multitasking skills.
- Creative and original, with the ability to evoke emotion and engagement through storytelling.
- Collaborative team player who works effectively with cross-functional teams.
- Resilient and capable of delivering high-quality work under tight deadlines.
Our Content Manager will enjoy:
- A market conform salary
- further than 10 kilometers from your work, with a maximum of € 10.71 per day.
- Working overtime? This can be paid out, but you can also choose to save it for some extra time off.
- Eager to learn? We offer training courses from the Leonardo Development Lab!
- Ambitious? You can work on your personal development and grow with us!
- We think your health is important! That is why you can visit Open Up 24/7, the online platform for mental health.
- Do you want to buy products such as an (electric) bicycle or telephone with a reduced price? This is possible with an average of 40% tax reduction via FiscFree!
- Night away? As an employee, you can exclusively use our global discount program!
- And enjoy an overnight stay including dinner and breakfast at the hotel where you are working during your 'Know Where You Work'
Joining Leonardo Hotels Benelux as a Content Specialist offers the opportunity to shape and influence transformative brand initiatives while being part of an innovative and dynamic marketing team.COME SOON TO DRINK COFFEE WITH US!
Let us know if you want to become part of our team! We would like to receive your motivation letter and resume. Questions? Contact the recruitment department: (klik op de solliciteer button)