Growth Marketing Manager, Team Lead

Howspace is a SaaS platform for collaborative learning & development, and we are looking for a Growth Marketing Manager to turn buyer intent into business impact. In this role, you’ll lead our outbound strategy, scale our digital presence, and empower our BDR team to generate high-quality pipeline. You’ll join a fast-growing, data-driven marketing team that thrives at the intersection of creativity, automation, and community growth.

Here’s what you can expect:

• A global start-up environment with high growth ambitions
• A human-centric company culture
• Hybrid/remote work environment in the Netherlands
• Annual base compensation of 60-67k € for the role & profile outlined below
• 50+ purpose-driven Howspacians working with you to bring meaningful change to life through collaborative learning and engagement!

What will this role have ownership of?

• Running and optimizing multi-channel campaigns (paid, LinkedIn, email) to grow community, traffic, and high-quality leads
• Leading and coaching the BDR team, driving performance and cross-team collaboration
• Building and optimizing automated outreach and nurturing flows using intent and behavioral data
• Driving organic growth through high-intent SEO and AI-adapted keyword strategy
• Design and run experiments to test ideas and drive measurable growth
• Track and optimize performance using AI and analytics tools

Qualifications

• Demonstrated ability to generate pipeline for B2B SaaS companies, ideally targeting mid-market
• Ability to manage and inspire a small, remote BDR team, with a solid understanding of their roles and expectations
• Hands‑on experience with data enrichment tools (Clay, Sales Navigator, Vainu, Creditsafe) and marketing automation platforms (HubSpot, n8n, Surf, Instantly, Expandi)
• Proven ability to design and execute experiments for emails and ads
• Comfortable working in a start-up environment: hands‑on, proactive, and adaptable
• Skilled in generating pipeline through paid media campaigns (LinkedIn Campaign Manager, Google Ads)
• Knowledge of SEO strategies, including optimization for AI‑driven search and chat tools
• Typically requires 3-5 years of experience in Growth Marketing roles in a scale‑up organization within the SaaS industry, in‑house or through an agency
• Proficient skills in English, other languages, such as German, are seen as a benefit

We would love to hear from you!

We encourage you to send in your application as soon as possible, as we will go through the applications on an ongoing basis. We value our diverse and inclusive workforce and encourage you to apply even if you don't meet 100% of the listed qualifications, but feel passionate and excited about the opportunity.

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