Key responsibilities:
- Own and manage all social media channels, with a strong focus on TikTok and Instagram.
- Create, plan, schedule, and publish engaging organic content tailored to the target audience and brand identity.
- Build and maintain strong engagement with the online community through activations, interactions, and creator partnerships.
- Develop and execute influencer and social media campaigns, including budgeting, coordination, and evaluation.
- Monitor performance metrics and audience insights to continuously optimize content strategy and channel growth.
- Collaborate with internal teams by sharing community feedback, trends, and performance insights, while supporting broader marketing and growth initiatives where needed.
- Excellent English (C1) with strong written communication and storytelling skills. You should be confident using American English in copy, and cultural knowledge is a plus.
- 3–5 years of experience in social media management, organic content creation, digital marketing, or a similar role.
- Proven experience managing social media channels professionally, particularly TikTok and Instagram.
- Comfortable creating content independently, from filming short-form videos to writing captions and publishing posts.
- Experienced with social media analytics tools such as Meta Business Suite and TikTok Studio, with the ability to use data to improve performance and strategy.
- Creative, trend-aware, and able to identify opportunities for audience growth and engagement.
- Comfortable with basic graphic design and video editing tasks, and familiar with AI tools that support content creation and workflow efficiency. Experience with Figma or DaVinci Resolve is a plus.
- Organized and proactive, with strong project management skills and the ability to manage multiple campaigns and priorities simultaneously.
- Experience working with influencers, creators, or online communities is highly preferred.
- Affinity with education, EdTech, or mission-driven brands is considered a strong plus.
You will start on an Undutchables contract for the first months, with the intention of receiving a direct contract aftwards. Next to that:
- Flexible working hours to fit your schedule.
- The opportunity to make a real impact, both within the company and for teachers and students worldwide
- A convenient workplace - 20 mins away from Utrecht Central
- A company laptop and all the equipment you need to do your job well
- 100% travel cost reimbursement
- A friendly and informal team
Salarisomschrijving
€3400 - €3900 monthly