Bynder goes far beyond managing digital assets. Our AI-powered digital asset management platform enables teams to conquer the chaos of proliferating content, touch points, and relationships in order to thrive.
With intuitive, AI-powered solutions that enhance content creation, simplify asset discovery, and maximize the value of every asset, we are the brand ally that unifies and transforms the creation and sharing of assets—inspiring teams, delighting customers, and elevating businesses.
Join our global team of 600+ ‘Byndies’ and contribute to shaping the future of digital asset management! As a leader in the industry, our AI capabilities empower over 1.7M users across 4,000+ organizations, including Spotify, Puma, Five Guys and Icelandair to work smarter with their content. With a commitment to innovation and a presence in eight offices worldwide, Bynder offers a dynamic environment where you can make a real impact.
Ready to grow your career by helping the world's leading brands create exceptional content experiences and thrive? Explore this opportunity and apply now to join our talented team.
We’re looking for a Sr. Product Marketing Manager who will be responsible for the go-to-market strategy and execution for Bynder’s DAM Content Experience Solution. This role will own the long-term product marketing strategy and tactics, and collaborate with several leaders across product, sales, partner, and marketing to drive net new business and expansion revenue within the installed base.
What you will do- Develop and implement a comprehensive product marketing strategy aligned with the company's overall business objectives.
- Conduct market and customer research and analysis to identify market trends, customer needs, and competitive insights.
- Define clear product messaging and positioning that supports and amplifies our vision and thought leadership, resonates with target audiences and differentiates Bynder in the marketplace.
- Lead the creation of compelling sales and marketing materials, including product presentations, datasheets, case studies, and website content.
- Work with customer marketing and customer success to build strong customer case studies that highlight the use cases and quantifiable value our platform delivers to customers.
- Collaborate with sales enablement to build and deliver competitive battlecards, sales plays, demo scripts and other tools for training and enabling across the direct and partner sales teams.
- Oversee the execution of product launches, ensuring a smooth and successful market entry that maximizes revenue potential.
- Track and measure the success of product marketing initiatives using OKRs.
- 3+ years of experience in product marketing leadership roles
- Deep understanding of the DAM market landscape or any closely related adjacent martech
- Technical acumen, especially around AI, and SaaS
- Experience building high impact collateral
- Excellent communication, presentation, and interpersonal skills.
- A collaborative and results‑oriented leadership style.
- Challenging and inspiring work environment
- Flat hierarchy where your voice will be truly heard
- Opportunity to initiate your own projects
- An experienced team is ready to welcome you anytime
- Unlimited vacation policy
- Competitive monthly compensation
- Apple gear
- Daily lunch
- Drinks at the Bynder Bar :)
- Amazing office in the heart of Amsterdam
Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective make Bynder even better. At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin, or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves.
Just as we are never finished innovating, Bynder’s commitment to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.
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