We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting‑edge technology and a customer‑centric approach.
The roleThe Marketing Analytics & Insights Analyst (internally Digital and CRM Analyst) will play a central role within the Zeekr EU Marketing team, supporting performance analytics and full‑funnel reporting across all European markets. This role focuses on building structured dashboards, ensuring consistent KPI reporting, and translating marketing data into clear insights that support ROI‑driven decision‑making. You will work across paid media, organic channels, website performance, and CRM data to help connect the dots and contribute to a coherent performance narrative.
This is what you will do:- Build and maintain marketing dashboards covering the full funnel: traffic, engagement, leads, test drives, opportunities, and orders.
- Support the development of standardized cross‑market reporting frameworks to ensure KPI alignment across Europe.
- Prepare executive‑ready performance summaries and presentations.
- Analyze GA4, Meta, Google Ads, Reddit, and other platforms to identify trends and optimization opportunities.
- Collaborate with local markets and the media agency to review campaign performance and pacing.
- Support forecasting and target‑setting exercises for key performance metrics.
- Contribute to linking marketing performance with downstream sales results.
- Ensure data consistency and help improve tracking and measurement processes.
- Experience with BI tools such as Power BI, Looker, Tableau, or similar.
- Strong analytical mindset with the ability to interpret complex datasets.
- Solid understanding of GA4 and digital marketing performance metrics.
- Experience analyzing paid media platforms such as Meta Ads and Google Ads.
- Ability to connect data from multiple sources and translate it into clear, actionable insights.
- Strong PowerPoint skills, with the ability to structure executive‑ready presentations.
- Clear presentation and storytelling skills, able to explain performance insights to both operational teams and senior stakeholders.
- Structured and detail‑oriented approach to reporting and dashboard creation.
- Experience working with or alongside media agencies.
- Fluent English.
- Salesforce knowledge, including understanding of lead and opportunity objects, CRM funnel logic, and reporting structures.
- SQL knowledge.
- Experience in multi‑market or international environments.
- Exposure to attribution modeling or funnel modeling.
To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast‑paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.
Apply today, we will perform ongoing selection during the application period. We look forward to hearing from you.
Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.
#J-18808-Ljbffr€50000 - €70000 monthly