Marketing vacatures Utrecht

Are you passionate about unlocking the value of customer data and shaping AI-powered experiences? Do you want to help organizations prepare and thrive in a future where eco and digital rule together? So do we! We’d love to have you in our pond at frog.

We are frog, part of Capgemini Invent, and we are the reinvention and experience partner for the eco-digital era. We’re in it for the long run. Together with our clients, we shape the future by making customer data and technology tangible, impactful, and human. If you join our team, you become part of the Platforms & Prototypes Team. This is a team we are scaling up with a great pool of talents. So if you want to become part of a group of builders, shapers and do’ers this is the place for you. Our team will consist out of a mix of seniority and specialisms: strategists, designers, CX-tech experts, data scientists and vibe-coders.

As a Senior Consultant in the Platforms & Prototypes team, you take ownership of strategic initiatives that combine business, customer, and technology thinking. You lead workstreams within projects and guide clients through the process of reinventing and building digital experiences and platforms that are smart, scalable, and grounded in tangible value.

You work with strategists, designers, data experts, and technologists to activate customer data & insights in ways that are measurable and experience-driven. From shaping GenAI roadmaps to guiding an MVP design stream to accelerating the creation of an agentic-powered marketing, sales or service process; you bridge the gap between human value and complex technology.

• Leading the definition of a customer data strategy and activation of a roadmap for a global B2B manufacturer
• Designing and validating GenAI use cases across marketing, sales and service journeys for a financial services brand
• Translating business needs into AI-native MarTech use cases and a data-driven operating model for a marketing department
• Developing a vision for tech-enabled personalization and orchestrating MVP development with client teams

You bring a clear point of view on customer data and digital strategy, with the ability to navigate complex client environments. You’re equally comfortable shaping a concept, structuring an AI-powered strategy, or facilitating a workshop. Our ideal candidate has:

• A Master’s degree in Business, Marketing, Innovation, Artificial Intelligence or similar
• Affinity with digital strategy, customer data, enterprise tooling such as CRM, CDP, and AI-powered transformation.
• 3+ years of experience in CX, MarTech, loyalty, data strategy, AI/GenAI, or digital transformation
• Previous consulting or digital agency experience is a strong plus
• Experience in managing project workstreams, structuring analysis, and owning client deliverables
• Proficiency in Design Thinking, Agile, or similar strategic methodologies
• Strong communication skills and stakeholder management capability
• A passion for coaching others, guiding junior colleagues in delivery
• Adaptability and eagerness to learn
• A professional attitude towards clients
• An excellent command of the English language, other languages are a plus
• The flexibility to travel in and outside the Netherlands
• A plus is experience in customer journey mapping and optimization, design thinking, user research, marketing activation and/or project management.What

We support you the best way we can with all aspects regarding your well-being throughout the changing stages of your life and career. At frog, we offer:

• A permanent contract from day one with a competitive salary.
• A mobility allowance, with the flexibility to choose a lease car, NS Business Card, or reimbursement of travel expenses.
• Get the future you want. You’ll have the freedom to explore, shape your own career, and follow training programs that align with your ambitions and growth path.
• 26 vacation days. Need more time off? You can buy extra days.
• A fully employer-funded pension with the option to make additional contributions.
• Work flexibly across the Netherlands with our connectivity allowance.
• Remote work is an option! While you're always welcome at the office, we also support setting up a comfortable home workspace.
• Opportunities to work abroad in the long run, thanks to Capgemini Invent’s global presence.
• A high-performance laptop and a SIM card, both for work and personal use.
• A lease car, NS Business Card, or mobility budget, it’s your choice!

Apply directly online with your CV & motivation letter and tell us why you’re the perfect fit for our Platforms & Prototypes team. Please note that we are happy to receive your application in English. We look forward to hearing from you!

frog is a leading global creative consultancy, part of Capgemini Invent (https://www.capgemini.com/about-us/who-we-are/our-brands/capgemini-invent/) . We challenge the status quo to craft and build transformative human experiences that win hearts and move markets. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation. Together we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and planet. Learn more about us at frog.co (https://frog.co/) . Curious to learn more about our frog Utrecht office? Click here. Https://www.frog.co/studio/utrecht

If you have any questions about the role of Consultant Platforms & Prototypes, please apply for the vacancy on this page and the recruiter will contact you.