Senior Content Manager - Self-Serve

The Self-Serve team at SumUp drives global acquisition for millions of small businesses discovering SumUp's financial products online. Working at the intersection of growth marketing, content strategy, and experimentation, the team builds high-impact acquisition journeys across landing pages, ads, and product discovery touchpoints. As a core member of this team, you'll work closely with a diverse group of cross-functional colleagues — including Online Marketing Managers, Designers, Conversion Rate Optimisation Managers, and Business Lines — combining varied expertise to shape and scale the key acquisition flow.

As Senior Content Manager, this role sits at the intersection of marketing copywriting and scalable content infrastructure. You'll own end-to-end content delivery across ads and landing pages, leveraging CMS expertise to optimise conversion and harnessing AI-driven content and video production to create high-converting assets across multiple markets and channels. You'll also lead the project management of UGC video production, ensuring quality and consistency at every stage of the process.

Lead the creation and optimisation of performance-driven content across marketing campaigns, landing pages, and acquisition funnel touchpoints

Build and manage scalable landing pages and reusable templates using Contentful and Builder.io

Establish repeatable workflows for AI-generated UGC video production for platforms such as TikTok and Meta

Manage localisation workflows across multiple markets through Jira and Smartling while maintaining a structured global “Source of Truth” content repository

Analyse campaign performance and continuously optimise messaging, sitelinks, and funnel copy to improve conversion rates

Bring solid experience managing performance-focused digital content within a marketing, growth, or agency environment

Understand that every letter counts, ensuring each word carries commercial value

Enjoy the craft of ad copywriting, playing with language to make it engaging and conversion-driven

Have strong expertise working with modern CMS platforms such as Contentful, Builder.io, or similar systems used to build scalable landing pages

Have experimented with AI-powered content tools or automation to support scalable content production

Have experience with managing UGC video production workflows or AI-generated conversion videos

Are able to collaborate effectively with marketing, design, product, and localisation stakeholders across multiple markets

🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Amsterdam office. This involves an office-first setup.

🌈 Commitment to Diversity and Inclusion: Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced.

🚀 Enrolment in our Virtual Stock Options Programme: You will own a stake in SumUp’s future success.

📚 A dedicated annual L&D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education.

🏖️ Generous time off: Enjoy 28 days of paid leave plus public holidays and special leave days.

💚 Well-being: You choose how, and we will reimburse up to €600 per year to support you in staying active.

🥗 Other perks: Subsidised public transportation costs, daily team lunch and regular team activities.

🌴 Break4me: 1-month sabbatical after 3 years of service.

🔗 Referral Bonus: Earn additional rewards by referring talented individuals to join the SumUp team.

We believe in the everyday hero, those who have the courage to follow their passion and the strength and determination to realise their dreams.

Small business owners are at the heart of everything we do, so we're creating powerful, easy-to-use financial solutions to help them run their businesses. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

With a founder’s mentality and a team-first attitude, our diverse teams across Europe, South America and the United States work together to help small business owners succeed doing what they love.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from more than 90 nationalities, united by global collaboration and an innovative mindset.

Be empowered to build things that matter.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.