Chief Product and Marketing Officer (CPMO)

We’re looking for a Chief Product & Marketing Officer to join our team at Lendahand and to help drive customer acquisition, conversion and retention.

Lendahand is a mission‑driven fintech and proud member of the B Corp community. We've won numerous awards (3x Best crowdfunding platform in the Netherlands) and operate a digital impact investing platform that allows everyday investors to contribute to a better world using their money through financial investment. Through our platform, investors create positive impact in developing countries like Kenya, Mexico, and Indonesia while earning a good financial return. See for yourself at lendahand.com.

Lendahand has found product/market fit and is in the scale‑up phase. Our objective is to go from raising and disbursing €30 million in loans per year to over €50 million in the next several years. We are mostly active in the Netherlands and expect to roll‑out in Europe in the coming years.

We are 'full‑stack' and do everything ourselves: from investments to operations to marketing. We use Ruby on Rails and deploy our stack to AWS.

There is no secret sauce to our success: We have assembled a dedicated team of people with diverse backgrounds and positive ideas of how the future should look, while all sharing the same mission: To create equal opportunities in developing countries in a kick‑ass smart way! Together, we form a dynamic and high‑performing team that gets things done and has fun doing it.

The company is growing in number of transactions, countries we invest or are active in, and in overall complexity. We've created this exciting role for someone who can marry product vision, technical expertise, and marketing excellence to drive our mission forward.

Product & Technology Leadership

• Leading our efforts in providing the best possible product and user experience to crowd investors and borrowing companies (reflected in increased conversion and retention rates)
• Continuously improving operational processes – we strive for operational excellence
• Making executive decisions regarding the IT infrastructure
• Leading our Development team

Marketing & Growth Leadership

• Growing the crowd‑investor base and driving user acquisition across all markets
• Building and maintaining relationships with (f)influencers, partners, and community advocates who share our mission to fight inequality
• Developing creative ambassador programs and community‑driven campaigns
• Creating compelling storytelling that connects with our audience and converts prospects into impact investors
• Experimenting with new audience segments, content formats, and marketing channels
• Researching and possibly leading the expansion to other European markets
• Analyzing partnerships and campaigns for both quantitative results and brand impact
• Working closely with content and SEO strategies to improve discoverability
• Leading our Marketing team

Strategic Leadership

• Serving as part of the management team
• Aligning product development with market needs and growth objectives
• Ensuring our technology stack supports marketing initiatives and user experience goals
• Building collaborative relationships across all teams
• Be a face to our crowd investors, shareholders and other stakeholders alike

Core Values & Mindset

• A drive and belief that you can change the world – our mission of fighting inequality is your driving force
• The ability to manage change, foster teamwork, and build collaborative relationships
• Relentless customer orientation and genuine care about user experience
• A conceptual thinker that takes initiative and doesn't wait to be told what to do

Product & Technical Excellence

• Deep knowledge and skill in developing a B2C product, preferably in fintech or impact investing – 10+ years of experience, ideally in a similar combined role
• Using your technical experience, you can identify when a situation calls for a technical solution or an operational adjustment
• Experience with data‑driven decision making and conversion optimization

Marketing & Communication Mastery

• Proven ability to build networks and establish partnerships with influencers and like‑minded organizations
• Experience in developing and executing growth marketing strategies
• Strong storytelling abilities – you can create compelling content that moves people to action
• Comfortable with performance marketing, content marketing, and community building
• Experience analyzing marketing campaigns for both financial ROI and brand impact
• Natural relationship builder who easily connects with people and maintains long‑term partnerships

Essential Skills

• English fluency and preferably proficiency in Dutch
• HBO+ work and thinking level with relevant marketing and/or product experience
• Excellent communication skills in both languages
• Collaborative team player who can also work independently
• Quick learner who enjoys experimenting with new platforms and approaches

Compensation

• Cash Salary: As a social enterprise in its scale‑up phase, the cash pay reflects our mission‑first approach.
• Expected cash remuneration is EUR 65–70 k p.a., depending on your experience
• Stock options: You will be offered stock options to participate in the success of our company
• Annual personal growth budget: Continue learning and develop the skills you need now and in the future through workshops, courses, and coaching opportunities

Work Environment

• An exciting environment with significant responsibilities and ownership
• A great office space in the city center of Rotterdam with a work‑from‑home friendly culture
• The international team: a fun, informal environment with a steep learning curve and many opportunities
• Monthly team activities – beach days, collaboration days, or volunteering days

Standard Benefits

• Pension scheme, 25 vacation days (full‑time basis), laptop, and all necessary hardware
• Reimbursement for commuting costs
• Free lunch and a well‑stocked office with good coffee
• Change the world, nothing less – experience real impact as part of our mission

We're looking for someone who can hit the ground running and help us scale our impact. If you recognize yourself in this description and are excited about combining product excellence with marketing innovation for a meaningful cause, we'd love to hear from you.

Please submit your CV and cover letter to awesomejobs@lendahand.com before November 17th, explaining why you're passionate about our mission and how your experience in both product and marketing makes you the right person for this role.

Email: awesomejobs@lendahand.com. Applications without a covering e‑mail / letter won’t be considered.

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