Global NRM Strategy & Program Lead

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Job Title: Global NRM Strategy & Program Lead

Work Location: Netherlands

Job Type: Fulltime – Contract

Approx 10 % Travel required but now limited due to CV19 restrictions.

About ekaterra

Unilever is proud of its tea business, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential and renamed it to ekaterra to facilitate its separation to a standalone entity. eka stands for unity and one purpose while terra stands for earth and nature. As ekaterra we are united in one purpose: growing a world of wellbeing through the regenerative power of plants.

Unilever is reviewing several options for separation, including a demerger, an initial public offering, a disposal or through partnership models. Unilever will retain the tea businesses in India, Nepal and Indonesia, and the partnership interests in the ready-to-drink Tea joint ventures.

Present in more than 100 countries, ekaterra generated revenues of €2 billion in 2019. With 13 production factories in 4 continents and tea growing estates in 3 countries, ekaterra is a profitable and growing business offering a world of wellbeing with the regenerative power of plants to hundreds of millions of consumers. As a standalone entity, ekaterra is even better positioned to lead the industry with dedicated focus driving greater growth and value.

Combining the strength and scale of its global iconic brands with speed and agility, ekaterra is brewing a ‘corporate start-up’ mindset that’s opening up new opportunities to flourish every day – both for its business and its people.

At ekaterra, we work alongside people who put consumer love at the heart of every decision. Diverse minds who celebrate new ideas, share our values and the commitment we have for the wellbeing of all. In return, we create an environment that gives our people space and freedom, where they can grow as leaders. A connected community where ideas can thrive. Where you explore new challenges. Learning all you need to master your field, and even more about yourself.

Be part of this amazing blend. Join our collective and help us grow a better world of wellbeing and a better you.

The qualities we look for in you:

ekaterra is made up of a special blend of individuals which make our teams exciting and diverse. To be part of our blend we are looking for individuals who think Green and are environmentally conscious, who understand the power of simplicity and who are accountable for their actions. We want those who infuse mastery and passion in everything they do to create great products and unforgettable experiences for our consumers.

What's in it for you?

We believe that growth is for everyone, we believe in growing leaders and making space to grow an owner’s mentality and like nature we adapt, we change and we grow. We believe in connections over hierarchies and (work)levels. We have a 'corporate start-up' approach; we act with speed and agility and we have the strength and scale of a large corporation. We are building a better world of wellbeing and a better you

Your Role:

ekaterra has determined Net Revenue Management as being a critical capability to rapidly scale to address intense external headwinds across the retail landscape, on-going competitive pressure and to underpin the company’s ambitious top line and margin goals. ekaterra Net Revenue Management is a relatively new function to many, while many are familiar, and is where transformation, technology, strategy, and capabilities enablement are being setup to be best in class, and to be standardized and deployed globally.

The main purpose of this role is to lead NRM strategy & capability deployment in our businesses across the globe, setting ekaterra up for long term, consumer focused top-line and profit growth. The role will drive the implementation of global NRM playbooks across all 5 NRM levers to lift NRM cadence and execution across all MUs.

As the Lead of Global NRM Strategy & Program, you will:

  • Partner with Brand Teams / CD teams and market NRM leads (where these exist) to deploy targeted deep dives, to identify value opportunities to underpin sustainable net revenue realisation (NRR), delivery over both the short-term and the long-term horizon.

  • Deploy global Price Architecture, Mix Management and Trade Management playbooks in the marketplace, guiding MUs to defining in year and long term NRM strategies.

  • Lead the development of Global NRM Long Term Strategy creation, defining future sources of growth and strategic investments across MUs to realize these sources, ultimately driving sustainable and consistent NRR and margin expansion.

  • Lead in defining the overarching NRM approach, analytics, cadence, and frameworks for playbook creation across the NRM levers.

  • Coordinate within the NRM program the Innovation Capability priorities to ensure NRM Strategy requirements are supported and readily translated into execution.

  • Developing and managing NRM scorecards and reporting at Global LT level.

  • Source and develop 3rd party suppliers to deliver analytics and dashboards.

Stakeholder Management and key interfaces:


  • Global:

    • Reporting to the global Design for Channel Director

    • Brand custodians / Brand Teams

    • Cross functional teams – EG: supply chain, finance, CMC.

    • Design for Channel global team.

    • Chief marketing officer

    • Executive leadership team

  • Markets / MU:

    • Country & Regional GM

    • CCBT/ Customer development leaders

    • Marketing & E-com leaders


  • 3rd party suppliers – NRM analytics vendors

  • Consultants & freelance NRM analysts

Skills and Experience

Must haves:

  • 5 years’ leadership experience with a minimum 2 years’ experience in Net Revenue Management.

  • Strategy Expertise – Strong record in FMCG Strategy. Proven track record demonstrating strategic thinking and problem solving.

  • Analytical Expertise – Exceptional analytical skills. Ability to review complex data, pulling out key insights & translating into high level executive summary, storylines & concise practical plans for execution.

  • Presentation – Ability to visually present thoughts, storylines, facts & figures in a compelling way and adapt content to a variety of senior leadership and middle management audiences – specifically including strong PowerPoint and Excel competence.

  • Leadership – Proven leadership experience and people development skills. Preferably in a matrix organisation.

  • Commercial Acumen – Broad multi-channel experience preferably in established FMCG and/or Retail. Strong commercial and analytical ability required to manage both the operational and strategic agenda and interrogate complex, incomplete, or ambiguous data with ease.

  • Strong project leadership and stakeholder management skills.

Soft Skills:

  • Global Mindset – Takes an enterprise view that considers and anticipates implications across multiple global stakeholders (e.g. Market needs, labour practices, legal issues) when building strategies and driving results. Capitalizes on an understanding of global business and societal dynamics to create flexible strategies that resonate across geographies or business categories.

  • Communication – Excellent communication skills and can articulate complex issues in an easy-to-understand way.

  • Change Management – ability to lead through significant changes to ensure adoption of new NRM operating model under new IT landscape. Experience on capability building is a plus.

  • Influence – Demonstration of ability to influence both internal and external agenda at Senior Leadership level and across a wide stakeholder group in Functions, Sectors and BUs. Ability to influence at high level without authority.

  • Self-starter – Navigating and thriving in ambiguous environment, resourcefulness in getting things done, Cross functions collaboration.

  • Agility – Flexibility approach in problem solving/developing solutions, Creating knowledge base, Sharing best practices.

  • Winning with Purpose – Strong results orientation, track record of hitting and exceeding targets.

  • Passionate about Tea.

Excited about the Role?

Please apply online with your CV & Cover Letter. Your application will be reviewed against our requirements, and we will be in touch to provide you with an update on the status of your application.

Type vacature:




Wat wij bieden

Parttime - Fultime
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