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Job Description:As a Senior Martech Solution Consultant, you define the technical direction of large-scale personalisation ambitions and customer experience transformations. You translate future-state ambitions into concrete technical architectures, covering platform choices, integrations, delivery sequencing, and execution approaches.To do so, you assess complex existing martech landscapes and design future-state architectures that enable advanced personalisation, decision-making, and orchestration capabilities across marketing, sales, and service. From there, you lead vendor scenario analysis and selection and translate architectural choices into phased roadmaps and high-level implementation plans.You act as the architectural authority and sparring partner for senior business and IT stakeholders, working closely with strategy consultants, business analysts, and project managers to bridge vision and execution.What You Will DoAssess existing Martech platforms, integrations, and architectural constraintsDesign future-state technical and solution architectures that drive new capabilitiesTranslate strategic use cases into platform, vendor, and capability implicationsCompare and recommend architecture and vendor scenariosSupport vendor evaluation and selection with clear trade-offs and recommendationsDefine implementation roadmaps and high-level delivery approachesProvide architectural guidance and decision support across internal teams, vendors, and client stakeholdersEmbed AI capabilities and implications into the overall vision, architecture, and roadmapClearly communicate architectural decisions and their impact to senior stakeholdersAI & Personalisation PerspectiveAI is an integral part of this role: not as a bolt-on, but as a driver of future vision, strategic concepts, and roadmap decisions. You help clients understand how AI reshapes personalisation, decision-making, and time-to-value.You guide clients from experimentation toward structural, scalable AI adoption within their Martech landscape.Qualifications & Experience7+ years of experience in Martech, CX, digital architecture, or technology consultingStrong experience with enterprise Martech platforms such as:Salesforce (Marketing Cloud, Data Cloud, Customer 360)Adobe (Experience Platform, Journey Optimizer, Analytics)Braze or comparable engagement platformsProven experience translating future-state vision into technical architecture, roadmaps, and implementation approachesExperience with vendor selection, road mapping, and implementation planningStrong understanding of data, identity, orchestration, and integration conceptsStrong analytical skills to assess solution scenarios across technology, organisation, skills, and operating modelsExperience guiding clients through complex architecture and transformation decisionsTrusted advisor to senior IT stakeholders, architects, and business leadersComfortable operating in complex, multi-stakeholder enterprise environmentsAble to clearly explain architectural decisions and consequences to non-technical audiencesStructured, pragmatic, and outcome-driven, with a strong consulting mindsetPlatform-agnostic with the ability to focus on capabilities rather than toolsWhy This Role Will Help You GrowYou work on strategy-to-execution transformation engagementsYou influence long-term Martech and AI-driven personalization strategiesYou operate at architectural board and decision-making levelYou help clients turn ambition into executable, future-ready roadmapsYou collaborate with talented colleagues who enjoy delivering impact while having fun togetherCompany DescriptionMerkle, a dentsu company, powers the experience economy. For more than 35 years, we've put people at the heart of digital business transformation. As the world's only integrated experience consultancy with deep roots in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms in digital transformation, commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.With more than 16,000 employees globally, Merkle operates across 30+ countries in the Americas, EMEA, and APAC regions. In Denmark, we have over 300 talented colleagues working from offices in Copenhagen and Aarhus.For more information, visit www.merkle.com.Inclusion and Diversity:At Merkle we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.Contact:We look forward to receiving your application for any questions, please contact the TA in charge of this role: David Ryall, Senior Talent Acquisition Partner, EMEA, NE by email at: David.Ryall@dentsu.com EMEA, NE. #LI-MERKLE #LI-Hybrid #LI-DR2Location:RotterdamBrand:MerkleTime Type:Full timeContract Type:Fixed Term Contract (Fixed Term) #J-18808-Ljbffr