Vacatures social media manager Groningen

Social Media Manager - Take full ownership of the social strategy across a fast-growing SaaS portfolio - Up to €74k - Amsterdam

About the Organization

This organization is an investment and growth partner focused on acquiring and scaling small to medium-sized B2B software businesses. Their mission is to unlock growth by combining strategic guidance with hands-on operational support, helping portfolio companies strengthen their commercial performance, professionalize their operations, and accelerate long-term success.

The company works closely with founders, CEOs, and leadership teams to elevate brand visibility, optimize go-to-market activities, and build scalable processes. With strong expertise in marketing, organic growth, content strategy, and commercial optimization, the organization supports its portfolio in achieving sustainable results.

The culture is entrepreneurial, fast-paced, and impact-driven. Professionals are encouraged to experiment, take ownership, and work across multiple brands. It is an environment suited for someone who wants variety, responsibility, and the opportunity to directly influence the growth of several SaaS companies.

About the Role: Social Media Manager

The organization is looking for a multi-talented Social Media Manager, someone with strong design sensibilities, excellent copywriting skills, and hands-on video editing capabilities. This will be the company's first full-time social media hire, supporting an expanding portfolio of B2B software brands.

There is significant untapped potential for these businesses and their leaders to grow their social presence. The thought leadership is already present, the missing piece is a dedicated specialist who can turn this expertise into engaging, consistent, and impactful online visibility.

As the Social Media Manager, you will support both brand accounts and individual leadership profiles, develop social strategies, produce original content, and advise stakeholders on best practices. You will report directly to the Head of Organic Growth.

This role offers the variety of agency work, but with the influence and ownership of an in-house position.

Key Responsibilities

• Manage brand and thought-leader social media accounts for the organization's portfolio companies
• Develop effective organic social strategies to grow follower bases and drive brand awareness
• Collaborate with CEOs and founders to guide on best practices, on-camera presence, and social collateral
• Monitor and respond to relevant comments and LinkedIn messages
• Produce visual assets, including designs for social and website content
• Produce, direct, record, and edit video content for social media and websites
• Prioritize and manage tasks across multiple teams to deliver results
• Report on content performance and analyze data to identify what works
• Share best practices and learnings across portfolio companies
• Develop processes and playbooks for new businesses joining the portfolio
• Scrape engagement and follower data for outbound sales or partnership opportunities
• Actively grow social accounts through follow-back strategies and other tactics
• Identify opportunities to boost high-impact posts with paid budget
• Stay up to date on trends and react to new platform opportunities

Requirements

• Minimum of five years of experience as a Social Media Manager
• A proven track record of using organic social media to generate leads or revenue
• Experience in social media marketing, ideally within SaaS or start-up environments
• Demonstrable success managing and growing social accounts for brands and, preferably, individuals
• Expertise with LinkedIn and at least one additional social channel
• Experience growing a brand or individual from zero to a strong online presence
• Strong graphic design skills and video editing capabilities
• Skilled with social media tools such as HootSuite or Sprout Social
• Proficiency in design and editing tools such as Figma, Adobe Premiere Pro, Photoshop, InDesign, Illustrator
• Knowledge of how to leverage AI tools to improve workflow and output

What you'll get in return

• Up to €74k a year, based on experience (40 hours a week)
• Work from a beautiful office in Amsterdam
• Grow and have fun at the same time
• 25 days off, based on a 40 hour work week