Vacatures brand manager Groningen

Senior Brand Manager – Drinks & Brunch

About the position

We have an excellent opportunity available for a Senior Brand Manager Drinks & Brunch, based in Amsterdam, to make a difference at Kraft Heinz Benelux. The Senior Brand Manager operates within the Benelux organisation and reports into the Business Leader Drinks & Brunch. This role is critical as you will be responsible for building and growing our iconic local brands, with key focus on Karvan Cévitam, De Ruijter and Venz. It is a true brand owner role. You are accountable not only for defining what the brands should stand for, but for making it happen in the market. From strategy to execution, from creative idea to content, from innovation concept to products on shelf. You work closely with commercial teams, shopper marketing, R&D and factories to ensure brands show up strongly and consistently across all touchpoints.

The ideal candidate combines strong brand instincts with a hands‑on mindset. You are creative, decisive and comfortable rolling up your sleeves to get things done. At the same time, you can manage complexity and senior stakeholders, including BLT‑level discussions, without losing momentum.

In brief, you will be responsible for:

• Owning and building the brands Karvan Cévitam, De Ruijter and Venz end‑to‑end
• Defining brand strategy and positioning, and translating it into clear actions
• Creating and delivering strong communication, content and activation across channels
• Leading innovation and renovation from idea to launch in‑store
• Working closely with shopper marketing to land brands powerfully on the shop floor
• Turning consumer insights into concrete brand ideas and executions
• Preparing 3‑year brand plans and annual plans, focused on impact and execution
• Driving excellent execution through commercial teams and external partners
• Collaborating closely with R&D and factories to ensure feasibility and speed
• Managing the allocated marketing budget
• Leading and developing one direct report
• Managing and influencing senior stakeholders across the organisation

Qualifications

• Education: Relevant master’s degree
• Work Experience: 6+ years of experience in Brand Marketing FMCG with strong functional marketing knowledge
• Experience in the innovation process
• Languages: Business fluent English and Dutch
• Previous management experience is a plus

Note that you need to have an EU working permit (Orientation Year Visa not included) in order to proceed for this position.

Professional Attributes

• Excellent communication skills to deal with all kinds of stakeholders
• Data‑driven mindset, able to translate complex data into simple solutions
• Results‑focused, focusing on the best for the company, not just personal results
• Resilient under pressure and thrives in a demanding, dynamic environment
• Team player, sometimes a leader, sometimes a follower, always working towards a common goal

What we offer you

• An ambitious employer; we only want the best for you
• A fast career track like only a few other companies can match
• A competitive salary, many benefits and an excellent bonus structure (above market)
• Always room for new ideas; if you have an excellent idea, please let us know and we can set it in action

Location: Amsterdam, the Netherlands

Are you ready for a new challenge? We look forward to hearing from you.

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.