SALES MANAGER OOH- LINDT & SPRUNGLI

Lindt & Sprüngli is the market leader in premium chocolate, offering a wide range of products in more than 120 countries worldwide. With over 180 years of experience, Lindt & Sprüngli is known as one of the most innovative and creative companies in the premium chocolate sector.

The origins of Lindt & Sprüngli date back to 1845, when father and son first made chocolate in their small confectionery Sprüngli & Son, then still a partnership. Since then, the company has gone through many different eras. The entrepreneurial spirit and passion for chocolate making that drove both the Sprüngli family and Rodolphe Lindt, when he invented the first real melting chocolate before selling his company to Sprüngli, still live on today.

Today, Lindt & Sprüngli’s quality chocolate products are manufactured in 12 own production sites in Europe and the USA. They are distributed by 25 subsidiaries and branches, in more than 410 own stores, and through an extensive network of more than 100 independent distributors worldwide. With more than 14,000 employees, the Lindt & Sprüngli Group reports sales of nearly EUR 5 billion.

SALES MANAGER OOH

As part of Lindt & Sprüngli’s commitment to expanding our reach and driving growth in new channels, we are looking for a Sales Manager Out of Home. From our office in the heart of Rotterdam, you will initially cover for the maternity leave of our Sales Manager NL, taking on responsibility for the AH key account. After this interim period, you will transition into a pivotal role: setting up and managing Lindt’s Out of Home (OOH) sales channels across Benelux. You will be responsible for developing the OOH strategy, building relationships with key partners, and driving sales growth in channels such as foodservice, vending, and leisure.

In this role, you report directly into the Sales Director, Wijnand de Ronde. You will work closely with cross-functional teams including Marketing, Supply Chain, and Finance, and act as the ambassador for Lindt’s premium chocolate portfolio in the OOH market. Drawing on your experience with leading FMCG companies, you will identify opportunities, negotiate contracts, and ensure flawless execution of sales plans.

KEY RESPONSIBILITIES:

• Cover for the Sales Manager NL during maternity leave, including AH key account management and supervision of a (junior) key account manager;
• Develop and implement the OOH sales strategy for Lindt Benelux, building and managing relationships with key OOH customers, distributors, and partners;
• Identify and pursue new business opportunities, negotiate contracts, and drive profitable growth;
• Lead the setup and operational management of OOH channels, including route-to-market, pricing, and promotional activities;
• Monitor sales performance, analyse market trends, and report on KPIs to senior management.

To be successful in this role, you combine commercial acumen with strong communication and interpersonal skills. You are hands-on, results-driven and thrive in a dynamic environment. Furthermore, you bring:

EDUCATION AND EXPERIENCE

• Bachelor’s or Master’s degree;
• Relevant years of experience in combined OOH and Wholesale FMCG sales roles;
• Proven track record in developing and managing OOH channels and key accounts;
• Fluency in Dutch and English.

RELEVANT COMPETENCES

• You combine an analytical mindset with strong communication skills;
• You thrive in a dynamic environment;
• You balance strategy with execution;
• An analytical mindset with the ability to identify opportunities and solve problems;
• Experience in leading cross-functional projects and teams.