Technical Web Analyst | B2B SaaS
Do you want to...
- Use your skills and experience to connect complex marketing and web data, directly contributing to international growth?
- Lay the technical foundation for smart lead scoring and customer segmentation in a B2B SaaS environment?
- Independently lead projects and optimize processes within a dynamic, multidisciplinary team?
- Have the trust and responsibility to design and implement your own strategies?
If so, this opportunity is for you!
Do you want to use your analytical skills to make a real impact on campaigns, customer insights, and strategic decisions?
The organization: International-focused SaaS tech company
This organization is a leading player in the B2B SaaS sector, specializing in innovative software solutions that help companies manage complex and sensitive processes efficiently, securely, and transparently. The platform is widely used for mergers, acquisitions, and collaboration between multiple parties, where precision, reliability, and confidentiality are crucial. This makes the work challenging, dynamic, and essential to the success of its clients.
The company offers three core solutions that can be fully customized for each client: project management and collaboration, secure data rooms for document and information management, and structured archiving of critical business information. Together, these tools help clients streamline processes and gain valuable insights without compromising security or compliance.
Transparency and a human-centered approach are key values. The company believes that technology and data work best when people can trust them and collaborate effectively. The culture is characterized by technical curiosity, a hands-on mentality, and teamwork. You will work in a small, multidisciplinary team where senior professionals and consultants support each other, with plenty of room for initiative, independence, and entrepreneurial thinking.
As a market leader in its segment, the company is planning further international growth. Initial steps toward expansion in the DACH region, Nordics, and the UK have already been taken, with a focus on increasing growth and strengthening the position in existing markets.
Do you want to leverage your expertise to optimize complex data and marketing processes, improve collaboration between parties, and make a direct impact on this organization's international growth? Keep reading to find out how you can contribute!
The role: Technical Web Analyst | building the foundation for growth
Your new employer uses a wide range of marketing tools to collect data about website traffic, leads, marketing campaigns, and customers. What's currently missing is a proper connection between these data streams and the CRM system, to gain deeper insights and unlock more possibilities.
This is where your expertise comes in! As the new Technical Web Analyst, you will be a crucial link in improving and streamlining marketing processes from a technical perspective.
Although there are several data experts within the organization, you make the difference by bringing marketing expertise. With your data integrations, more insights can be generated, and you will have a direct impact on the company's continued growth.
One key project you will tackle is developing a scoring model for generated leads, existing customers, and further customer segmentation. You have a passion for data and process optimization and understand that a well-functioning organization depends on the collaboration between different systems and their users.
You will work closely with colleagues in the Revenue Operations (RevOps) and Marketing Teams to ensure marketing strategies are executed efficiently and effectively.
You will integrate various data sources such as LinkedIn, Google Ads, and website analytics into the CRM system, create scoring models for customer engagement and segmentation, and evaluate campaign performance based on KPIs.
A quick overview of your responsibilities as a Technical Web Analyst:
- Elevate the tag management structure and clarify data sources while applying best practices.
- Responsible for the technical setup and daily management of the marketing tech stack, including CRM, automation tools, and advertising platforms.
- Set up and maintain scoring and segmentation models for leads and accounts.
- Identify and resolve bottlenecks in marketing processes and automate where possible.
- Analyze and generate marketing data and report on campaign performance, creating the foundation for other marketing colleagues.
- Act as a sparring partner for RevOps and Marketing Teams during campaign testing, software rollouts, and the implementation of efficient workflows.
- Ensure data quality and consistency across marketing systems and the data warehouse.
The best part of this role is that, as an expert, you can truly make a difference. With your proactive attitude, you will contribute to the company's growth while being trusted with the responsibility to make it happen!
What we expect from you:
- 2-5 years of experience in technical web analytics, marketing automation, or marketing operations, with overall marketing data knowledge.
- Experience within B2B and/or SaaS is a plus.
- Hands-on experience with: SQL, Google Analytics, GTM, APIs, and marketing data from LinkedIn or Google campaigns.
- Bonus: experience with Databricks, Apollo, Dynamics 365.
- BA level thinking and work experience.
- Strong analytical skills and creativity in problem-solving.
- Ability to work independently and prioritize in a fast-changing environment, where stakeholder management is key
What you'll get in return:
-
Annual salary up to €97,200 for a 40-hour workweek, depending on experience.
-
Fully covered pension plan.
-
Paid vacation days.
-
Hybrid working with a great office in Rotterdam.
-
Friendly and motivated colleagues to collaborate with and learn from.
-
Plenty of freedom and trust to make your contribution.
-
An ambitious and international environment where you can make a real impact with your own ideas.
Does this sound like your next challenge?
90000 per year