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Originele vacaturetekst

Content & Communications Specialist HEX

Are you a curious and passionate Content & Communications expert? Want to join the Heineken Experience Sales & Marketing team? Then we are looking for you!

You will work directly with our Sales & Marketing Manager, and collaborate with the rest of the marketing team (designer, digital marketing specialist, creative) on some projects.

In this role, which is a position for at least one year, you will:

- Create, plan, and distribute educational, inspirational and informational content to external (Heineken fans, partners, resellers) and internal (only Sales and Marketing related communications) audiences.
- Be responsible for the creation of blog articles, external communications, marketing & Sales materials, ad copy, website pages, Stars, -brochures, tour scripts, and special Heineken Experience projects that are aiming to inspire millions of Heineken ambassadors and partners.
- Write a wide variety of communications.
- Edit, proofread, fact-check, and coordinate content and communication production
- Define your own initiatives in order to meet our objectives (key performance indicators, analytics, and reporting).
- Create a content strategie.
- Research trending topics using our social media listening tools and A.I review platform
- Maintain the editorial calendar by scheduling due dates and tracking content through the editorial process, and work with designers.

Over de werkgever

Heineken is present in over 70 countries and operates more than 165 breweries. Heineken is Europe’s largest brewer and the world’s third largest by volume. Heineken is committed to the responsible marketing and consumption of its more than 250 international premium, regional, local and specialty beers and ciders. The number of people employed is over 85,000.

The Heineken Experience is one of the most popular attractions in Amsterdam. It takes you through the story of our brand, in the place where it all began: the first Heineken brewery. From our heritage to sponsorships, from the ingredients to a tasting and from the brewing process to the bar our guests are submerged into the world of Heineken.

This position is located in Amsterdam, however due to Covid it will largely take place from home, until going back to the office is possible.


We ask:

- Native-level English and Dutch (both speaking and writing) is a must;
- Available 40 hours a week;
- You’re a content creator and a communication expert with a proven word record and an attitude of only wanting to produce top content;
- You’re super comfortable with proofreading your own work;
- You have passion for storytelling and creating content that wins people’s hearts;
- Deliver educational, inspirational, and entertaining content on a regular basis;
- Understand searcher’s intent and be proactive in suggesting topics to write about;
- Master the art of storytelling using the language and examples our audience would use;
- Be able to prepare on-page SEO plans and execute them.

Nice to have:
- You’ve used a CMS platform in the past
- You have some good knowledge of SEO

What to expect from Adecco?

- A good salary conform Heineken CAO: €2.818 gross a month based on 40 hours a week;
- 25 holidays a year (based on fulltime employment);
- Public transport expenses fully reimbursed;
- 8,3% holiday allowance;
- Salary paid every Wednesday;
- After 8 worked weeks through Adecco you participate in our pension fund;
- Free and unlimited access to Adecco’s Academy (over 150 online trainings).

Do you recognize yourself in the profile above? Then we gladly invite you to apply for this role. Please send your CV and motivation to or contact 06-43404503 for more information.



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