Johnson & Johnson

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Originele vacaturetekst

Brand Manager Cell & Gene Therapy

Job Description

Function description

The Brand Manager develops and executes the Janssen-Cilag Benelux marketing communication-strategy in a close collaboration with the cluster value team (CVT) .

The Brand Manager is a marketing position within the Business Unit. The Brand Manager has a direct reporting line to the Senior Brand Manager.

Tasks and responsibilities

Brand Strategy

  • Contributes to the brand strategy in MTP and BP (market insights, forecasting, messaging, product life cycle mgt).

  • Responsible for the Brand/Marketing strategy in alignment with EMEA IBVT strategy.

  • Strong sense for Financial & Business Acumen (budgeting, monitoring KPIs).

  • Maximizes sales & profit of Brand.

  • Gathers insights on current and future needs (market research, internal dashboards, external stakeholders).

  • Clear view on the current & future competitive landscape in order to create a differentiated brand strategy.

  • Leads the tactical plan development (alignment with all relevant stakeholders).

  • Responsible for the (digital) Customer Journey (CIE, segmentation & positioning).

  • Has an excellent product and therapeutic disease knowledge.

  • Builds Value Projects (in collaboration with all relevant stakeholders).

Brand Execution

  • Designing and developing the marketing omnichannel mix – positive CIE index.

  • A flawless execution of the tactical plan and tracking.

  • Develop marketing materials in alignment with legal, regulatory & compliance requirements.

  • Instruct and coach the MCC, PMO specialist.

  • Develops differentiated brand messages vs competition.

  • Executes Value Projects (in collaboration with all relevant stakeholders).

Stakeholder management

  • The BM knows the customer landscape (incl. HCP’s changing hospital environment), the key stakeholders and how to address them.

  • Has a strong in/outside network.

  • Leads cross-functional meeting (MMS) and coordinates cross-functional activities.

  • The BM communicates a vision for the brand that inspires both internal and external stakeholders.

  • Takes integrity-credo based actions regarding patients, collaboration, teamwork, sense of urgency, results driven and people development.

  • External Environment Scanning and KOL-Networking.

  • Pro-active interaction with Sales Force, including presence in the field, at Customer Facing meetings and Congresses.

  • Input in EMEA PM group: Representing Benelux interests in Functional Marketing Network- Shape materials at the EMEA level to local needs.


The Brand Manager must meet the following:

Job requirements:

  • Completed Bachelor's or master's degree program.

  • At least 4 years working experience as project manager/product manager inside or outside pharma with demonstrably very good results;

  • Work experience in a sales function (preferable);

  • Familiarity with the target group (preferable)

Needed competences:

  • Entrepreneurship: identifies business opportunities in the market and takes advantage of them;

  • Planning and organizing: Determines effectively objectives and priorities to identify the time, actions and resources needed in order to attain stated goals;

  • Market orientation: Demonstrates being well informed with respect to relevant developments within the market. Is able to translate all that into the marketing communication strategy;

  • Judgment: makes realistic judgments based on the available information;

  • Leadership: Leads formal and informal within the matrix; to direct and to guide others, to adjust his/her style when needed or relevant;

  • Client orientation (external): Explores the client needs and decides/acts accordingly. Anticipates future needs. Client satisfaction is priority nr 1.;

  • Result orientation: Wants to achieve results, to realize targets. Willing to act when being confronted with setbacks.

Other qualities:

  • Enthusiastic, driven and dynamic

  • Modern and innovative

  • Able to handle complex and multi-faceted tasks

  • Strong networker, strong social skills

  • Team Player

  • Excellent communication skills

  • Speaking and writing in English and Dutch

Primary Location
Netherlands-North Brabant-Tilburg-
Janssen-Cilag Netherlands (8345)
Job Function
Requisition ID
Type vacature:


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