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Data Specialist - Digital Marketing

In this role you'll make sure that the digital marketing department is able to set up highly intelligent, automated campaigns across channels by combining data from our database, website, and channels, applying filtering and activation rules on this data and fueling this data (realtime) back towards the channels. With these insights you will further analyze the effects on the marketing channels so far, supplying the marketing specialists with data to further optimize and improve their campaigns.

Who we are:To our customers, Takeaway.com = delicious food. But our success has been powered by people. From tech specialists to innovative designers and HR stars, a lot happens behind the scenes to ensure we’re Continental Europe’s leading online food delivery service.What you will do:
  • Collect data from different sources (website, app, Salesforce, Facebook, SA360, DV360, Google Analytics, Firebase) into a data warehouse through batch and stream processing.
  • Create/Apply intelligence on the data through selection, prediction, and scoring – create audiences and define rules on how and when to reach them.
  • Push data / Activate audiences towards the website, app, Salesforce, Facebook, SA360, and DV360.
  • Analyze if applied logic has a positive effect on incrementality, customer lifetime value, and profitability.
  • Automate all the above – from collecting data – self-steering models - to building campaigns in different channels through API’s.
Are you the one?
  • Ability to create in-depth and actionable analyses, combining data from multiple sources and streams.
  • You have an extensive and proven professional experience handling data pipelines, data warehouses, or other data stores.
  • You have experience with data storage tools/platforms like Google BigQuery, MySQL, Google Cloud Storage, Amazon data stack (redshift/s3)
  • Knowledgeable with Python, Java, and SQL.
  • Most of the above preferable with a minimum of 3 years’ experience.
Nice to have:
  • Experience with Data Collection and Activation tools/platforms like Google Marketing Platform, Tealium, Relay42, Datatrics, Salesforce-Google Tag Manager, Adobe Analytics and Audience Manager.
  • Digital marketing knowledge.
Here is our offer:At Takeaway.com, we understand that top talent needs to be rewarded properly. So we do. It’s that simple!

In addition to a competitive salary, you’ll have opportunities to continue your personal and professional growth. Want more?

Uren per week: Full time