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We’re looking for a passionate Email Marketing Manager/Retention Specialist to join our dynamic e-commerce pet brand. If you're experienced in building high-performing email flows and campaigns and want to be part of a brand that offers unmatched creative freedom, scaling potential, and incredible benefits as a freelancer: join us now, as you won’t find an opportunity like this anywhere else!

👎🏼 NO AGENCIES

We’re on a mission to improve the lives of pets worldwide, and we want you to take the lead in crafting impactful email marketing campaigns and flows that captivate our audience and drive real growth.

Tasks

Key Responsibilities:

• Lead, develop and execute high-converting email marketing strategies.
• Set up, optimize, and manage automated email flows and campaigns (with the help of an email marketing VA for repetitive tasks).
• Analyze performance metrics and continuously refine email strategies to maximize engagement and revenue.
• Collaborate with our creative team to develop compelling email content and visuals.
• Stay ahead of email marketing trends, deliverability best practices, and industry updates.
• Ensure a seamless and engaging customer journey through personalized and targeted email communication.

Requirements

Requirements:

• Proven track record in email marketing for D2C e-commerce brands
• Expertise in Klaviyo (flows, campaigns, segmentation, A/B testing, etc.)
• Exceptional English writing and communication skills. Other languages are a plus.
• Strong analytical skills with experience in tracking and interpreting email marketing metrics
• Ability to work independently, take ownership, and drive results.
• Expertise in the latest AI tools
• Use the hidden word "Retriever" in your proposal so we know you have an eye for detail
• At least two client references we can speak to directly

Benefits

Perks of joining our team:

✅ Fully remote team & flexible working hours

✅ Lead your own team
✅ Long-term collaboration
✅ Fun and international team
✅ Endless opportunities for professional growth in the marketing team and beyond
✅ Creative freedom
✅ Fully paid yearly team trips (2023 Indonesia, 2024 Vietnam and Amsterdam, 2025 Thailand and Amsterdam!) if you want to join

Are you the data-driven, results-oriented, FUN professional we’re looking for? Do you want to work in a dynamic environment with exciting opportunities? We’d love to hear from you, show us what you've got!

Make sure to tell us more about your experience with Klaviyo and D2C (pet) brands in your application. You'll have a bigger chance of getting invited to an introduction call if you record a video or Loom introducing yourself and your skills. Have a paw-some day and talk soon!

At MrFluffyFriend™, we believe every pet deserves to feel safe, calm, and deeply loved – especially those who struggle with stress or anxiety.

That’s why we created our bestselling anti-anxiety pet bed, trusted by over 600,000 pet parents around the world to help their furry companions relax, sleep soundly, and feel right at home.

We’re a passionate team of animal lovers, dreamers, and devoted pet parents. We know firsthand how much comfort, joy, and unconditional love our pets bring into our lives – and we’re here to give some of that love right back.

From thoughtfully designed calming products to fast, friendly customer care, everything we do is grounded in compassion, trust, and a whole lot of fluff.