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Brand Creative is the heart of Nike’s storytelling, pushing boundaries to bring powerful ideas to life. We live, breathe, and protect the concepts that capture the soul of Nike. We take risks, break rules, and embrace the unexpected. Creative Production thrives in this environment—turning vision into reality and navigating complex creative challenges with confidence. We are fiercely passionate about creativity and craft, finding inspiration in the unpredictable while leading others through it with mastery.

As Lead Professional, Brand Creative, Voice Narrative, you’ll be part of the Brand Creative team at Nike’s European Headquarters in the Netherlands. Reporting to the Voice Narrative Senior Manager, you’ll work with a team of Art Directors, Designers, Producers, Strategists and Writers, leading projects across key workstreams and initiatives. Beyond the Nike EMEA Brand Creative core team, you will also work closely with external creatives – commissioning work varying multiple fields. You will collaborate with the Global Narrative field to ensure consistency across our work and contribute to strengthening our creative network.

Within the broader Marketing organization, your main partners internally will be Brand Marketing, Energy Marketing, and Retail Marketing. You will partner closely with these teams to develop and deliver compelling, culturally resonant work across EMEA, aligned with broader strategic priorities.

We’re looking for a culturally aware, insight-driven creative lead with a bold point of view and a deep connection to sport and youth culture. You know how to turn strategy into storytelling, lead world‑class creative work across platforms, and collaborate confidently in a global matrix environment.

You’ll bring:

• Genuine passion for sport and its cultural influence.
• Strong understanding of EMEA youth insights and behaviors.
• Ability to build trust and collaborate across teams, functions, and regions.
• Strong creative judgment and the ability to elevate work.
• Comfort navigating complex environments and working with diverse stakeholders.
• Experience leading brand voice campaigns and product storytelling initiatives end-to-end.
• Ability to unlock and translate insights into sharp, actionable creative briefs.
• Experience developing multi-channel communication approaches.
• Proven ability to independently drive projects from brief to execution in a global matrix.
• Strong track record managing complex production processes, budgets and timelines.
• Ability to partner with senior leaders, external agencies and top‑tier external creatives.
• Innovative storytelling using emerging platforms and formats.
• Strong writing skills to articulate ideas confidently through narratives and copy (e.g. Headlines, social, digital) when needed.
• Clear, confident and influential presentation skills.

As our Lead Professional, Voice Narrative, you’ll shape the voice that expresses the heart and soul of the Nike brand, athletes, communities, products, and services to inspire our consumers through the power of storytelling.

Working closely with Brand Creative sports offense teams and Brand Marketing, you’ll lead the development and delivery of creative strategies and concepts across key initiatives, translating broader brand and seasonal direction into high‑quality, culturally relevant work across both brand voice and product storytelling.

You’ll lead key campaigns and priority projects end-to-end, ensuring strong creative output from brief through to execution across our biggest moments and priority dimensions.

In close partnership with cross‑functional teams and external agencies, you’ll refine and elevate the work, communicate concepts clearly to different audiences, and confidently navigate feedback across senior stakeholders.