We’re in business to save our home planet. The Marketplace Insights Analyst delivers actionable insights that inform decisions on customer acquisition, community engagement, and market opportunities across Patagonia EMEA. In this role you synthesize data from external- and internal sources and translate findings into clear recommendations that help Patagonia make data-informed choices that strengthen the brand’s connection with its communities and markets. You closely collaborate with the EMEA marketplace, marketing & impact and CRM team to define and shape customer and market analytics priorities, as well as own the execution of delivering these insights.
Main tasks- Insights Project Delivery: Manage and execute insights projects from start to finish, prioritizing initiatives based on business needs. Ensure timely delivery of analysis that informs decisions on customer engagement, market sizing, pricing, brand health, and marketplace opportunities.
- Customer Analytics and CRM Insights: Analyze customer and CRM data to identify opportunities across acquisition, engagement, retention, and customer lifecycle management. Translate findings into actionable recommendations that strengthen customer relationships and improve marketplace performance.
- Market Intelligence and Research: Develop and apply market intelligence, research inputs, and external benchmarks to assess market dynamics, pricing, consumer behavior, competitor activity, and emerging opportunities relevant to Patagonia EMEA.
- NA and EMEA Insights Collaboration: Work closely with NAM Insights counterparts to leverage proven methodologies, tools, and outputs for EMEA, while contributing EMEA-specific findings and priorities to inform global insights direction.
- Cross-Functional Stakeholder Partnership: Partner with Marketplace, Marketing & Impact, CRM, Product, and other internal stakeholders to define research questions, align analytical priorities, and embed insights into business decisions.
- Reporting, Visualization, and Enablement: Create reports, dashboards, and presentations that communicate insights in a clear and digestible format for different audiences. Guide teams on how to interpret and apply insights so they lead to meaningful, data-informed actions.
- An inclusive mindset.
- 5 years of experience in customer analytics and insights using both internal data and working with external vendors.
- Good understanding of customer analytics, CRM, and insights generation to synthesize customer, behavioral, and marketplace data into actionable recommendations for diverse stakeholders.
- Full understanding of business intelligence and visualization tools (like Power BI, dbt, Snowflake) to create clear, impactful reports and dashboards that communicate complex insights effectively.
- Full understanding of market intelligence and research techniques to interpret consumer behavior, market sizing, competitor context, pricing, and brand health indicators that inform engagement and growth strategies.
- Full understanding of stakeholder communication and data storytelling to present insights in a compelling way that influences decisions and aligns with organizational priorities.
- Strong analytical and problem-solving skills to interpret trends, identify anomalies, and provide evidence-based recommendations that inform decisions across multiple business functions.
- Good understanding of cross-regional collaboration and project coordination to work effectively with NAM Insights counterparts, manage timelines, prioritize requests, and deliver insight solutions within agreed frameworks.
- A love of the outdoors.
- An interest in saving our home planet and making a positive impact through your work.
- This is a Full-time position based in Amsterdam.
- We have a hybrid work model, working from home for maximum 3 days per week.
At Patagonia, we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.
Every person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.
At Patagonia, we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.
As we are in business to save our home planet, we can only do this together.
#J-18808-Ljbffr€65000 - €90000 monthly