Vacatures marketing director Groningen

Be part of an iconic story.

This organization serves as a platform for growth, focusing on building brand strength and staying relevant in a rapidly changing world. By connecting global, iconic brands more closely to the evolving needs of consumers, it ensures a strong foundation for both the present and future generations.

Guided by shared values and empowered by scale and global reach, the company is committed to driving fashion forward for good. Operating as one unified team with a clear vision and plan, it exemplifies the power of collective effort and shared purpose.

• Salary: To be discussed
• 40 hours per week
• Start: As soon as possible
• Till 30/09/2026, possibly longer depending on the need of the business.

Global Product Marketing

Global Product Marketing goes beyond storytelling—they think strategically about stories and build them from the ground up. By combining strategic insight with compelling narratives, the team creates content that connects deeply with consumers. Their focus is on delivering best-in-class marketing initiatives that bring impactful global storytelling to life while driving commercial value for key product programs.

The team’s mission is to inspire and convert. They shape seasonal marketing through precise planning and structured calendars, grounded in a strong understanding of products and commercial priorities. Through carefully crafted creative briefs, they ensure every piece of content is tailored to its channel, communicates a clear reason to buy, and resonates meaningfully with the target consumer.

The team of approximately 15 associates is organized into three core pillars:

• Product Marketing:
  • Drives global product positioning and storytelling by developing seasonal Commercial Plans, shaping content strategies, and leading mid- to low-funnel campaign execution based on insights and channel needs.
• Editorial & Content:
  • Owns the brand’s tone of voice and messaging, shaping storytelling-led content strategies, developing campaign concepts with art direction, and delivering engaging content across all channels.
• Go-To-Market:
  • Partners with merchandising, Product Marketing, and Editorial to develop Commercial Plans, align commercial and editorial priorities, curate market-ready assortments, and support product launches from sell-in to sell-out.

The Position

As a Campaign Manager, Global Product Marketing, this role sits within the Product Marketing pillar and reports to the Global Product Marketing Director. It is responsible for shaping global product positioning, sell-in, and sell-out—ensuring all storytelling is strategic, commercially relevant, and creatively strong.

The role leads seasonal marketing initiatives, including global campaigns, regional projects (e.g. Inverse seasonality, Lunar New Year), and Fashion Show content planning. It defines commercial content strategies, translates insights into creative briefs, and manages end-to-end mid- and low-funnel campaigns with a focus on channel fit, consideration, and conversion.

Working cross-functionally with Editorial, Go-To-Market, Merchandising, Creative, Marketing Channels, Regional Marketing, and Strategy & Consumer Insights teams is key to success.

Responsibilities

• Define seasonal commercial content strategies using market, consumer, and competitive insights.
• Align product storytelling with commercial priorities, supporting both sell-in (B2B) and sell-out.
• Co-develop seasonal Commercial Plans with Go-To-Market, ensuring clear milestones, product focus, and execution.
• Lead end-to-end development of mid-funnel campaigns, from briefing to rollout and optimization.
• Create clear, insight-driven creative briefs and partner closely with Editorial and Creative teams to deliver best-in-class content.
• Collaborate with global and regional marketing teams to ensure strong in-market execution.
• Monitor performance and translate insights into actionable improvements.
• Drive cross-functional alignment, optimize ways of working, and contribute to a culture of clarity, creativity, and accountability.

About You

• 10+ years’ experience in global marketing, ideally in fashion or lifestyle.
• Strategic and data-driven, with the ability to turn insights into impactful plans and campaigns.
• Experienced in leading global campaigns end-to-end and managing complex timelines.
• Strong understanding of omnichannel content and conversion-focused marketing.
• Clear and confident communicator, able to align diverse stakeholders.
• Proactive decision-maker who thrives in complexity.
• Passionate about product storytelling, with a collaborative and energetic mindset.
• Willing to travel for productions.

What you can expect from our client:

• An international environment which respects diversity, equality, and individuality;
• A beautiful state-of-the-art Campus;
• Depending on the role a monthly home - office budget;
• A chance to unwind with weekly social activities.

Apply now, and be sure to do so before Tuesday 28th of April at 10:00. Send your resume and a short motivation. Before we can introduce you to the client, we will invite you for an interview at our Projob office or online. For more information contact us at 020-5738383 or welcome@projob.nl.

Please note that we agreed with our clients to only introduce them to candidates who already live near the job location. Although you might be willing to relocate or commute, this is not an adequate option.