Vacatures marketing director Groningen

Step into a strategic leadership role where your impact shapes the future of medical nutrition.

We’re looking for a visionary leader to enhance our position as the market leader in caseinates within the Medical Nutrition (MN) segment, while driving growth across both our core and innovation portfolios. This role is central to unlocking growth opportunities across the full Medical segment, with a strong focus on adult nutrition, one of FCI’s key growth areas. You’ll work at the forefront of a highly strategic and future-oriented agenda, helping to define and deliver against our bold ambitions for the years ahead. If you're driven by purpose, inspired by innovation, and eager to make a real difference in people's lives, this is your opportunity to lead.

• A Bachelor’s, Master’s, or equivalent degree. Preferably in Business Economics, Marketing, Food Technology, Nutrition, or Business Administration.
• 10–12 years of experience in B2B marketing, with a strong track record in strategic development, innovation, and in-market execution.
• A strategic mindset with the ability to navigate complexity and see the bigger picture, translating insights into actionable plans.
• Proven experience in delivering business growth through successful execution of marketing and commercial strategies.
• Solid understanding of cross-functional project management and working within multidisciplinary teams.

• Unique company culture of Dutch heritage and international presence;
• To ensure a healthy work-life balance, we've implemented a hybrid work model for this role. You'll be required to visit our Amersfoort office no more than twice a week, allowing you flexibility while maintaining collaborative engagement;
• Receive home office essentials, such as an ergonomic chair, desk, monitors, and more, to support your comfort and productivity while working remotely;
• A Car Lease Scheme/Mobility budget;
• Keen on cycling? Take advantage of our bike purchase scheme, offering attractive tax benefits to help you acquire a brand-new bike. Enjoy the ride while saving on costs;
• Enjoy 200 hours of annual leave on a full-time basis, with the flexibility to sell or purchase up to 40 additional hours of holiday time. Your 8% holiday allowance ensures that you can make the most of your well-deserved time off;
• A workweek of (fulltime) 40 hours, a salary between the range of €6.400 - €8.700 and a bonus scheme;
• Receive a company laptop and mobile phone, enabling seamless communication whether you're on the move or working remotely;
• We prioritize your overall well-being. That's why we offer a range of support services, including coaching, financial assistance, physiotherapy, and a comprehensive health check every three years, ensuring you feel supported in every aspect of your life;
• A competitive pension to support when you retire. A partner pension too, so your partner will be looked after if something happens to you while you're working with us;
• Free cheese and milk at lunch in the central office, and barista coffee to help you go through your working days with a lot of joy.

• You will develop the long-term global strategy for the Medical Nutrition segment, including portfolio direction, execution plans, and innovation/application priorities.
• You will map the global Medical Nutrition market, identifying trends, opportunities, and strategic focus areas.
• You will take the lead as commercial owner and Principal in New Product Development (NPD), driving the innovation roadmap and building strong business cases for all Medical innovations.
• You will define and implement the brand positioning and thought leadership strategy, reinforcing our authority in the Medical Nutrition space.
• You will own the clinical roadmap, ensuring clinical and scientific initiatives are aligned with business and innovation goals.
• You will create global value propositions and work closely with regional marketing teams - especially in China, APAC - and with corporate key accounts to tailor messaging for local relevance.
• You will analyze competitor strategies and proactively develop counterstrategies to maintain competitive advantage.
• You will lead thought leadership campaign execution in collaboration with Marcom, and sign off on all new marketing materials for the Medical segment.
• You will drive global customer segmentation and serve as the direct marketing lead for two key customer accounts.
• You will report directly to the Global Marketing Director, Performance, Active & Medical Nutrition.

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

FrieslandCampina Ingredients (FCI) is a world-class, global leader in dairy and plant-based value-added, healthy and functional ingredients and solutions. In close cooperation with customers and through the exchange of in-depth expertise, FCI helps customers to win in the market especially in the areas where nutrition matters most, such as for infants, elderly people, for delivering performance and medical nutrition. The business group serves the infant & toddler nutrition, medical nutrition, food, beverage, pharmaceutical and feed industries with natural, value-added ingredients and dedicated innovations. FCI is a global business with sales offices, dedicated ingredient research and production facilities around the world in the Netherlands, Germany, United States, Indonesia, China, Singapore, Japan, Brazil, Egypt, New Zealand and India.