Vacatures marketing director Groningen

As Brand Lead, you shape and lead the global Kabrita brand strategy, building Kabrita into a distinctive, trusted and preferred brand for mothers, fathers and healthcare professionals worldwide. You define how the brand shows up globally; from strategy to storytelling, from identity to execution.

You are the guardian of Kabrita’s global positioning, visual identity and narrative, ensuring a clear, relevant and distinctive brand presence across all touchpoints. From global campaigns and creative asset development to packaging, HCP identity and PR, you bring the brand to life in a way that feels gentle, trusted, meaningful and unmistakably Kabrita. You work closely with global marketing and category teams to ensure consistent brand messaging and design across all communications, while owning global content development end‑to‑end, including continuous optimisation, gap analysis, photo and video development, and management of the global communication hub.

At a global level, the Brand Lead actively builds and protects Kabrita’s brand reputation, supporting local PR efforts and partnering closely with Ausnutria’s corporate and crisis communications teams. At the same time, you bring the brand to life internally by engaging key stakeholders, driving excitement around the Kabrita story, and strengthening employee understanding, pride and advocacy.

You own and safeguard the global brand framework; developing and maintaining brand guidelines, strengthening brand equity and health metrics, and delivering impactful campaigns that resonate across regions. As a leader, you build and develop a high‑performing global brand team, inspire the global marketing community on brand fundamentals, and ensure the global strategy is translated into strong, locally relevant execution.

In this role, you report to the Global Marketing Director and play a key role in shaping Kabrita’s global growth, reputation and long‑term brand success.

Our Global team is based in Zwolle, As part of the Kabrita International Business Unit. We value teamwork, commitment, expertise, and engagement, and operate across six sales regions supported by five sales organizations worldwide. In this role you will lead a team of two brand managers.

The Kabrita International Business Unit (KIBU) is one of Ausnutria’s four commercial entities and reports directly to the CEO of Ausnutria Dairy Corporation Ltd (Hong Kong listed company). Kabrita is the company’s flagship consumer brand and the global market leader in goat milk-based infant formula. This premium product is trusted by parents across the globe and continues to grow in reach and impact.

Ausnutria is a global leader in the dairy industry, committed to providing high-quality nutritional products to consumers worldwide. With a rich heritage and a strong dedication to innovation and sustainability, Ausnutria B.V. Has established itself as a trusted name in the dairy sector. Our mission is to contribute to the health and well-being of people by offering superior dairy solutions that cater to the nutritional needs of various life stages.

• 8+ years of experience in brand leadership within FMCG (food/nutrition experience is a strong plus);
• A bachelor's or master's degree in marketing, Communications, or a related field Year-on-year growth in global brand health and premium positioning;
• Proven success in global brand development and international stakeholder management;
• You are comfortable travelling up to 25% of the time to our six other regions;
• Strong understanding of both consumer and HCP marketing dynamics;
• Experience balancing long‑term brand building with short‑term business impact;
• You believe in the power of one strong global brand to stand out and scale across markets;
• The ability to inspire, influence, and align diverse global teams;
• You have a global mindset and comfort operating in a matrix organization;
• You are excited to activate one shared brand story with a driven, confident global marketing community;
• You are a strategic and conceptual thinker with a genuine passion for brand building, storytelling and creating meaningful connections with consumers;
• You are an inspirational leader and strong communicator, able to bring stakeholders together and collaborate effectively to turn ideas into impact;
• You are fluent in English, both written and spoken; any additional language is a plus.

But beyond all the above, you bring energy, curiosity and the ambition to build something truly meaningful.

• You will be part of an international growth journey;
• A hybrid working environment requiring two days per week on‑site (Monday & Thursday);
• Work in a collaborative, entrepreneurial environment with global reach;
• 25 vacation days and the possibility to buy five more;
• A laptop and a phone;
• Your personal health is important! That’s why we offer you a vitality contribution of € 200,00 euro or a discount on your sports membership through Bedrijfsfitness Nederland.

Brand Lead Kabrita Location Dokter van Deenweg 150
8025BM
Zwolle

Apply now

Janneke Bruintjes Recruiter E-mail:
Janneke.Bruintjes@ausnutria.nl Phonenumber:
+31 6 45 76 59 59