Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 120 countries around the world. During the 175 years of Lindt & Sprüngli’s existence, it has become known as one of the most innovative and creative companies worldwide making premium chocolate.
Today, quality chocolate products by Lindt & Sprüngli are made at 12 own production sites in Europe and the USA. They are distributed by 31 subsidiary companies and branch offices, in approximately 500 own stores, and via a comprehensive network of more than 100 independent distributors around the globe. With over 14,000 employees, the Lindt & Sprüngli Group reported sales worth CHF 4.6 billion in 2021. As part of Lindt’s long-term regional expansion strategy, Lindt opened a subsidiary in the Netherlands in February 2019. Since July 2021, it scaled up to a BeNeLux organization. There is a focus on developing the brand awareness and brand preference in the full cluster in a rapid way to achieve the ambitious growth targets.
MARKETING DIRECTOR BENELUX
POSITIONThe Marketing Director Benelux, part of the local Management Team, is responsible for providing marketing leadership to the team and entire Benelux organisation. Through speed, teamwork and focus, our marketing plans will enable us to win market share and ensure that every consumer in Belgium, Netherlands and Luxembourg enjoys our premium chocolate. The Marketing team consists of 4 direct reports: 2 Senior Brand Managers, 1 Brand Manager, and 1 Marketing Intern. You will report to the Country Director, Loïc Labeeu.
RESPONSIBILITIES
- Part of local management team: help to define our local vision & strategic direction, achieve consistent results, build our people & culture;
- Marketing Strategy: lead the development and execution of our growth plans focused on building brand awareness, equity, penetration and market share;
- Portfolio: lead Benelux portfolio strategy focused on innovations, price pack architecture and de-complexity agenda;
- Mental Availability: build effective reach for our key franchises by overseeing the media & advertising strategy;
- Physical Availability: develop shopper growth platforms executed 360. Ensure best in class in-store POSM in line with brand guidance;
- Analysis: continuously analyse performance, brand health, competitors and activation effectiveness;
- Budget Ownership: responsible to manage Benelux marketing & advertising budgets. Accountable for capital allocation choices;
- Development: develop the marketing skills and capabilities of the team;
- Internal stakeholders: help to build a high performing commercial organisation (Marketing, Sales, Category, Trade Marketing), connect with International Marketing;
- External stakeholders: Retailers, Media Agencies, Creative Agencies, Market Research Agencies, PR.
EDUCATION & EXPERIENCE
- University Degree in Marketing (master);
- Relevant marketing experience in an FMCG environment. Knowledge of Benelux retail landscape are a plus;
- Fluent in English (Dutch / French beneficial);
- Experience in leading a team;
- Advanced Microsoft Office Skills (PPT, Word, Excel).
RELEVANT COMPETENCES
- Personality: Curious, determined, entrepreneurial spirit, collaborative, ambitious, ability to work under pressure, capability to solve conflicts, effective communication skills;
- Leadership: Engaging leader able to foster collaboration at all levels through a dynamic, enthusiastic and positive attitude;
- Strategic agility: Can anticipate future consequences and trends accurately, is future oriented, can create competitive and breakthrough strategies and plans;
- Analytical Skills: Strong analytical skills to interpret and understand business and market dynamics. Uses rigorous logic and methods to solve difficult problems with effective solutions;
- Functional Capabilities: Full P&L knowledge, Marketing Strategy, Portfolio, Media, Activations.