The Demand Generation team has the potential to be a key growth driver at Miro. Today, its scope and impact are evolving, with a growing focus on building scalable programs across the full customer journey – from new logo acquisition to expansion within existing accounts and segments. We are investing in leadership, structure, and strategic clarity to take this function to the next level and unlock its full impact on pipeline and revenue generation.
Partnering closely with sales, product marketing, marketing operations, and analytics, the team is responsible for defining and delivering integrated campaigns that create and capture demand – converting it into qualified pipeline and revenue.
About the RoleAs Head of Demand Generation, you will be a key stakeholder in driving Miro’s global pipeline generation strategy and execution. You will define the vision, scope, and structure of the function, and lead a team focused on delivering scalable, measurable growth across both net-new and expansion audiences, in close partnership with GTM teams.
You will oversee core demand programs including LinkedIn campaigns, content syndication, and ABM execution. You’ll collaborate closely with Sales to improve outbound effectiveness, and work alongside marketing and sales operations to ensure targeting, lead scoring, and funnel mechanics are optimized for conversion and scale.
This is a senior, cross-functional leadership role that combines data-driven strategy, operational rigor, and hands-on execution. Your work will directly impact pipeline creation, sales productivity, and Miro’s revenue growth.
What you’ll do- Define and lead Miro’s global demand generation strategy across new logo and expansion audiences
- Build and manage a high-performing team and agency partners across campaign execution, ABM, and content syndication
- Own strategy and execution for LinkedIn campaigns, ABM programs, and targeted syndication
- Collaborate with Sales to enhance outbound strategy, messaging, and follow-up flows
- Partner with performance marketing, lifecycle, and content to align programs and drive pipeline growth
- Improve MQL/PQL scoring frameworks and qualification models in collaboration with Sales and Analytics
- Establish integrated funnel reporting and diagnostics to guide investment and improve conversion
- Guide content and creative efforts in partnership with brand and creative strategy teams
- Define and monitor KPIs across pipeline generation and funnel health, with a focus on scalability and revenue impact
- 8+ years of experience in demand generation or integrated campaigns, with 3+ years in a leadership role
- Proven success in driving pipeline and revenue growth in SaaS, ideally in both PLG and sales-assisted environments
- Deep experience in LinkedIn campaign strategy, ABM execution, and partner-led demand programs
- Strong understanding of lead lifecycle, scoring models, and funnel optimization
- Experience managing teams and agencies to execute integrated, data-driven campaigns
- Excellent cross-functional collaboration skills - particularly with Sales, Product Marketing, and Analytics
- Strategic thinker with a test-and-learn mindset and strong executional discipline
- Fluent in marketing and sales tech stacks (e.g. Marketo, Salesforce, attribution platforms, intent data tools)
- Competitive equity package
- Medical insurance coverage
- Lunch, snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Travel allowance for your commute
- Opportunity to work for a globally diverse team
- Inspiring workplace in the heart of Amsterdam
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
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A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.
02. Hiring ManagerThe hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes.
03. Skill AssesmentAn interactive presentation to see your skills in action, based around a particular case study or business problem.
04. Meet the TeamHere you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture.
Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro.
#J-18808-Ljbffr€80000 - €120000 monthly