Brand Manager, GBD Retail develops and implements the vision and marketing plan (strategy) for a category and brand, this based on the overall strategy and in order to achieve short and long term sales, profit and market share targets.
The Brand Manager ensures the local brand on a local level within the Category/brand guidelines are set.
The role is responsible for portfolio deployment, range management, campaign translation and execution, artwork translation, local brand management and compiling and sharing key market insights conform agreed brand meaning and visual identity. Brand Manager works in close cooperation with Distributor partners.
Key responsibilities but not limited too:
- Defines and achieves the financial plan (AOP/LRP) for a category. This by achieving the defined market share and brand equity targets.
- Working with local team generates ideas for NPD and implements NPD’s for local and global brands, to ensure category and brand growth. Manages local product adaptations within the context of central innovation decision making and coordinates all activities within the scope of local launches of New Product Development or Product Adaptations.
- Is responsible for local range management to ensure a sustained yield of rangeland products while taking into account range resource status.
- Works in close cooperation with regional media manager and local media agencies to ensure development of the efficient media strategies.
- Defines and implements the category plan, to achieve the defined targets in line with the global brand strategy. Translates the category strategy guidelines into local marketing campaign by managing local execution of advertisement and promotion activities.
- Translates brand packaging design guidelines into local brand artwork.
- Manages and develops local brands (i.e. Developing local brand meaning & visual identity, manage local product adaptations etc.) within central Category guidelines and is responsible for executing local brand activation by using above- and below-the-line instruments within the context of central brand activation guidelines and using local consumer knowledge and insights.
- Is responsible for compiling local knowledge and key market insight and sharing this information with the central marketing organization for potential innovations and trends.
- Experienced Brand Manager with min 5 years of relevant experience
- High proficiency level working with consumers insights and translation them into programs/activations
- Proficiency in digital &social media activations
- Able to work autonomously
- Experience of working with Distributor/export model with all relevant instruments of building joint plans and deployment of programs.
- Ability to manage a changing workload in a dynamic deadline-driven changing environment
- Experience with GBD markets ( Middle East, East Adriatic Markets, North Africa, LATAM) would be an advantage
You will be required to travel to some of our markets during the year, frequency will depend on the requirements and needs of the business
Flexible working hours depending on the business need and subject to the local labour law requirements.
At JACOBS DOUWE EGBERTS we are inspired by our belief that it’s amazing what can happen over a cup of coffee. We are driven by the vision that everyone deserves the coffee they love. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao & Gevalia.
What’s it like to work at JACOBS DOUWE EGBERTS?
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for every cup
Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and supporting one another. Our associates work with a diverse group of like-minded people, in an innovative environment committed to doing the right thing – all across the world. What you do here will get noticed.