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Senior Product Marketing Manager: Sleep

Location: Antwerp, Amsterdam or NYC | Hybrid

Experience: 8+ years of product marketing, portfolio strategy, and commercial leadership experience

Own the Sleep pillar and help drive portfolio growth, margin performance, and category leadership.

This isn't a lateral move. We built Loop by going all in from day one. You’ll define how Loop wins within the sleep need state by leading pricing, positioning, channel strategy, and go-to-market execution across the Sleep ecosystem. All yours. If you've mastered portfolio strategy, commercial optimisation, and category storytelling — and you're ready to break the rules that no longer work — this is where you do it.

The role

You step into ownership. You move fast and take responsibility for what you build. You focus on work that matters, not on noise that slows things down. As Senior Product Marketing Manager, Sleep, you act as the single voice for sleep across the business, connecting portfolio strategy, retail storytelling, partnerships, and consumer insight into a cohesive narrative that drives commercial performance and long‑term growth. You partner closely with Product Management, Commercial, Operations, Retail, and Brand teams while leading portfolio optimisation and go-to-market execution across the sleep ecosystem.

What you’ll do (and what you won’t)

You will

• Own channel pricing and discounting structures across the Sleep portfolio
• Define channel architecture including assortment strategy, bundle logic, and exclusivity across routes to market
• Lead go-to-market strategies across launches, campaigns, and retail activations within the sleep pillar
• Establish scalable messaging and storytelling frameworks that strengthen Loop’s authority in the sleep category
• Lead sleep-focused retail storytelling and channel positioning across partners and commercial channels
• Analyse customer behaviour, market trends, and portfolio performance to identify optimisation and growth opportunities

You won’t

• Wait for endless approvals
• Hide behind processes
• Cruise quietly in the background
• Limit your impact to a single product portfolio or isolated launch execution

How you’ll succeed

We look for people who think big, stay curious, and aren’t afraid to go all in to make things happen. You’ll succeed by balancing commercial performance with customer insight, leading cross-functional alignment without direct authority, and turning portfolio strategy into measurable business outcomes across pricing, retail execution, and go-to-market performance.

What you’ll bring

• Significant experience in product marketing, portfolio strategy, category leadership, or go-to-market management within consumer products or retail-driven environments
• Deep understanding of pricing strategy, margin management, channel architecture, and retail execution
• Strong analytical and strategic thinking skills with the ability to synthesise data across sales, operations, marketing, and consumer insight
• Experience leading complex cross-functional initiatives across Product, Commercial, Retail, Operations, and Brand teams
• Ability to define messaging, positioning, and campaign frameworks that scale across channels and audiences
• Strong stakeholder management and influencing skills, including leading without direct authority
• You work independently and know when to involve others
• You’re comfortable with change and ambiguity
• You know when work is ready to ship, and when it can evolve
• You want your work to matter, not just exist

Loop isn’t for everyone. We might not be a match if you:

• Wait for direction instead of taking initiative
• Mistake activity for impact
• Feel uneasy when things are still taking shape
• Prefer alignment meetings over decisions

Still listening?

Good. We are not looking for people to watch from the sidelines. Loopers step in, speak up and go for more. More firsts. More growth. More: “I can’t believe we did that.” If you are like that too, press that beautiful apply button and let’s talk.

Why work at Loop

At Loop we cut through the noise, so the work that matters actually lands. We go all in on impact, connection, and growth. And you’ll feel that the moment you walk in. You’ll know people across teams fast, because candor is care, wins are celebrated loudly, and fun is taken seriously. And when you go all in at work, you also go all in on life. That’s why we give you 32 vacation days, enough time to recharge, travel, or dive headfirst into whatever makes you happiest.

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