Senior Optimisation Consultant

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

DEPT®/Data has the mission to help DEPT® make the best work in the industry using data to optimise everything we do. This role sits within our Data & AI practice, which includes data strategists, data scientists, engineers and analysts that work alongside DEPT® teams around the world across different services – from commerce, to full-funnel media, content engineering to internal operations.

As a Senior Optimisation Consultant, you’ll make data-driven decisions, and you know how to clearly visualise user needs and report them to our clients. You know how to use heat maps, user recordings and polls to generate insights and translate them to hypotheses. You define experiments into a roadmap, conduct those and present back the results. You’ll let our designers and developers know what has to be done if you need their support in experiment delivery.

By presenting complex answers in a clear fashion, you're able to convince your clients into what optimisations to prioritise. In this way you actively support the data driven development and increasing conversion of the platforms we deliver to our clients.

KEY RESPONSIBILITIES

• Helping clients define how to measure their digital success (KPIs / Conversion), aligned with their business objectives;
• Analysing data through (Google) analytics or user feedback (hotjar/contentsquare) reviews, turning data into insights;
• Benchmarking user journeys against best practices through Heuristic walkthroughs;
• Conducting deep dive analysis to support backlog priorisation for our clients digital platforms (site/shop/app);
• Responsible for creating test plans, executing A/B tests and evaluation;
• Join in (or lead) client workshops;
• Producing and delivering reports/audits that summarise your findings;
• Contributing to conversion programmes driving continuous improvements through iterative learning.

WHAT WE ARE LOOKING FOR

• Have relevant working experience as an optimisation consultant preferably within the digital marketing field;
• Know your way around Google Analytics, Hotjar and/or content square and tools like VWO or Optimizely;
• Have experience at a digital agency (bonus points).

WE OFFER

• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.
• Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!

You can discover even more employee benefits here.

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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