Employment Type: Full-time
About the Opportunity
Our client is a globally recognized technology platform that has transformed the way people travel and experience the world. Built on the belief that travel should be authentic, inclusive, and community-driven, the company connects millions of people with unique places to stay and meaningful local experiences across more than 190 countries.
As they continue to expand their presence among younger audiences, they are seeking a Business Growth Manager - Student Programs to drive the growth and execution of their student strategy in Germany.
This is an exciting opportunity to join a high-performing marketing team responsible for creating impactful, culturally relevant programs that inspire engagement and build thriving communities.
The Role
As the Business Growth Manager, you will play a key role in developing and executing initiatives that engage university students across Germany. Working cross-functionally with teams including Marketing, Business Development, Communications, PR, Partnerships, Community, and Data, you will help drive awareness, engagement, and customer growth through campus programs, strategic partnerships, and digital initiatives.
This role is ideal for someone who enjoys turning ideas into action, thrives in a fast-paced environment, and is passionate about community-led growth.
Key Responsibilities
- Support the execution of the student growth roadmap across universities, partnerships, referral programs, incentives, and other student-focused initiatives.
- Coordinate campus ambassador and student leader programs.
- Develop and operationalize university sales and engagement programs.
- Identify and remove operational barriers by implementing creative and practical solutions.
- Support seasonal student campaigns, including summer travel, graduation, group travel, and semester breaks.
- Partner with Growth Marketing teams on performance initiatives, referral programs, incentives, and conversion optimization.
- Collaborate with Supply teams to explore student accommodation opportunities, including universities and hostels.
- Support influencer and affiliate initiatives targeting student audiences.
- Work alongside partnership teams to identify new opportunities within the student segment.
- Build and support relationships with student organizations, university groups, and youth-focused partners.
- Coordinate campus community activities and engagement initiatives.
- Monitor student trends and cultural moments to identify relevant growth opportunities.
- Track campaign performance and student marketing initiatives.
- Prepare campaign reports, post-launch reviews, and document best practices.
- Gather customer and student insights to support future strategy and program development.
We're looking for someone who combines strong organizational skills with a passion for building communities and creating impactful growth initiatives.
Essential Qualifications
- Undergraduate degree completed at a German university (public or large private institution). This is a mandatory requirement.
- Up to five years of experience in Growth Marketing, Business Development, Program Management, or a related field.
- Experience working with student communities, campus initiatives, youth-focused programs, or community engagement.
- Strong analytical mindset with experience using data to optimize performance.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Excellent communication and stakeholder management skills.
- A proactive, hands-on approach and the ability to build new programs from the ground up.
- Genuine enthusiasm for travel, community building, and engaging younger audiences.
- German language skills are advantageous but not essential.
- Curiosity and initiative.
- Strong attention to detail and excellent organizational skills.
- A community-first mindset.
- Collaborative approach with the ability to work across multiple teams.
- Comfort balancing execution with continuous learning.
- Passion for launching and scaling new initiatives.
Locations Berlin Remote status Hybrid