Location: Rotterdam, NL, 3062 CE
Description OverviewWe are excited to be recruiting for Senior Brand Manager Biodermal Face Care (NL) for our office in Rotterdam, NL.
Scope of the RoleWithin the Skin Care Brand team, we are looking for an enthusiastic Senior Brand Manager for Biodermal Face Care. In this role, you are responsible for the Biodermal brand and marketing activities in the Dutch market.
Together with the Marketing Manager Skin Care, the Brand Manager Biodermal Sun & Body, and the Marketing Assistant, you form the team that contributes to the development of Biodermal. You also work closely with Category Management, Media Management, Sales, Finance, Supply, Regulatory Affairs, and Central Marketing. You report to the Marketing Manager Skin Care.
Responsibilities:
Your activities are broad and include independently developing, implementing, and evaluating product and brand plans within the category and brand strategy. Biodermal is a very strong local brand for which the strategy and communication is coordinated with the central skin care team but is implemented locally.
You are responsible for the growth of Biodermal through:
- Analyses - analyzing brand and product results, trends and dynamics in the market as well as determining the impact and actions this entails. You substantiate the plans with clear business cases.
- Innovations - you are the commercial owner and project manager for the NPD plans. Together with the central innovation and marketing team, you draw up long-term innovation plans, and you roll out the plans with the local team.
- P&L - responsible for the Biodermal Face P&L, both topline and bottomline. You independently monitor the financial brand results (sales growth and profitability) and make proactive adjustments.
- Media planning - you brief, assess and evaluate the Biodermal Face specific campaigns based on the set KPIs.
- Communication plan – you determine the strategy and touchpoints for the face segment after which you develop the assets with the central marketing team and the Marketing Assistant (packaging, TV, OLV, Social advertising, SEA, PR, Influencer content, and in-store materials).
- Research - together with the central team, you research relevant consumer and category insights and know how to translate these into unique and winning propositions for the Dutch market.
What do you need to be successful in this role?
- An above-average interest in skin care
- You are independent, take initiative and have a curious nature
- You are able to analyze complex data and draw concrete conclusions and actions
- You have strong communication and presentation skills and know how to convince on subject-matter, also towards executive and corporate teams
Required experience:
- 5+ years of experience in FMCG or OTC marketing
- Relevant education, university degree required
- Proven experience with product innovation & NPD processes, business marketing, P&L management
- Proven experience with brand and advertising strategies, asset productions and media planning
- Native Dutch & very good English language skills
- Experience in leading projects involving cross-functional, international collaborations in a corporate environment
What we can offer you:
- A competitive salary and very good secondary employment benefits
- A hybrid working environment where you are at our office in Rotterdam 3 days a week and the other days at a location of your choice