- Define and own the European marketing strategy aligned to commercial growth targets
- Build demand generation across digital, events, partnerships and outbound, tracking contribution to pipeline
- Develop a differentiated brand and value proposition across European markets and brands
- Work with the Product Manager on positioning, messaging and go-to-market plans for new and existing product ranges
- Equip the sales team with tools, content and insight to win business
- Gather market intelligence and customer insight to sharpen strategy and inform product direction
- Build and lead a marketing team
- Own the marketing budget and maintain accountability for ROI and pipeline KPIs
- Report to the Commercial Director and participate in the European commercial leadership team
- Collaborate with product, sales, operations and group leadership across the UK, Germany and the Netherlands
- Senior B2B marketing leadership experience with a track record of connecting marketing activity to revenue
- Proven demand generation experience with direct pipeline and revenue accountability
- Experience in B2B product marketing and go-to-market strategy
- CRM and marketing automation platform expertise
- Track record in multi-market or multi-brand environments
- Ability to operate across geographies and work with commercial teams in the UK, Germany and the Netherlands
- Industrial, manufacturing, workwear or logistics sector experience is desirable, not essential
- Comfortable building a marketing function from scratch in growth-focused businesses with finite resources
- Commercial accountability and ability to track ROI and pipeline KPIs
Demonstrates expertise in B2B marketing leadership, demand generation, and go-to-market strategy, with a strong focus on connecting marketing activities to revenue and managing marketing budgets effectively. Proven ability to build and lead marketing teams while collaborating across multiple geographies and sectors.
Highest-signal resume keywords- B2B Marketing Leadership
- Demand Generation
- Go-To-Market Strategy
- CRM Expertise
- Multi-Market Experience
- Demand Generation
- B2B Product Marketing
- Marketing Strategy
- Revenue Accountability
- Pipeline KPIs
- Market Intelligence
- Brand Development
- Value Proposition
- Budget Management
- Commercial Strategy
- Leadership
- Collaboration
- Communication
- Strategic Thinking
- Insight Gathering
- Industrial Sector
- Manufacturing
- Workwear
- Logistics
- European Markets
- CRM Platforms
- Marketing Automation Tools
Salarisomschrijving
€120000 - €180000 monthly