Job Family Group: Sales & Marketing
Worker Type: Regular
Posting Start Date: April 2, 2026
Business Unit: Downstream and Renewables
Experience Level: Early Careers
What’s the RoleOur Retail sites not only provide customers with the best fuels but also cater to the growing demand for convenience shopping such as Food and Drinks. Shell Retail Benelux sells millions of products annually, including ice cream, chocolate, and snacks. To accelerate category growth and deliver on our strategic objectives, we are expanding our team. This role is critical to address three urgent challenges:
Continuity and development of Shell Private Label – you will ensure the continuation and further development of the Private Label program over all the categories. You are responsible to develop the category further, together with the global team source new products, together with marketing build the right go to market strategy for the product and when launched work on the availability of the products and right placement in store. Local presence in Belgium and Luxembourg – you will build relationships with local teams and retailers, translating market insights into actionable category plans, negotiate with suppliers, work with our space management team to create the best planograms for the sites and work towards the best margin and sales figures. Work on the future of our carwash proposition in Luxembourg and decide the next steps. Support the category managers NL you will take over operational and supporting tasks like the drink’s promotions for the BeNeLux.
What You’ll Be Doing- Take ownership of Shell Private Label, including product development, supplier management, and implementation.
- Ensure regular presence in Belgium and Luxembourg, build strong relationships with Territory Managers and retailers, and integrate local insights into category strategies.
- Assist in optimizing beverage promotions to improve execution and effectiveness.
- Collaborate closely with internal teams (Format, Supply Chain, Operations, Marketing, Network) to deliver category plans and innovations.
- Analyze market data and consumer trends to identify opportunities and drive growth.
- Support senior category managers on alcoholic beverages, tobacco, snacks, and carwash by managing operational tasks and projects.
- Tactical/strategic thinking: Building category plans for different categories.
- Operational execution and product management.
- Project management to drive category pilots and innovations.
- Strong account management. Manage supplier relationships, build relationships with the goal in mind and be a successful counterpart for the suppliers.
- Drive innovation and challenge current offer to develop new business models and partnerships with suppliers.
- Teamwork and stakeholder management. Work together closely with the Format team, Supply Chain team, Operations team, Marketing and Network team in developing new strategies, initiatives and investments for the categories.
- Experience in 4Ps – promotions, pricing, planogramming and placements – and capable of delivering maximal results on all 4.
- Resilient under pressure, manage ad‑hoc and urgent matters whilst delivering long‑term plans.
- Strong negotiation skills; to be able to get the best commercial deal for each country on supplier fees and margin. By having an effective negotiators plan: understand goals, anticipate potential obstacles and strategize accordingly.
- Market analysis and insights: understand market dynamics, consumer behavior and competitive landscapes. Gather and interpret data, spot opportunities, and identify trends to stay ahead.
- Work with the Mobility Data Analytics team on finding and exploiting opportunities for the categories.
- Work with Data & Pricing Manager on finding and exploiting opportunities for the categories.
- Strong project management skills and ability to handle multiple priorities.
- Excellent negotiation skills and experience in managing supplier relationships.
- Analytical mindset: ability to interpret data, spot trends, and identify opportunities.
- Strong communication and stakeholder management skills.
- Proficiency in English and Dutch or French.
- Willingness to travel regularly to Belgium and Luxembourg.
You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.
- Progress as a person as we work on the energy transition together.
- Continuously grow the transferable skills you need to get ahead.
- Work at the forefront of technology, trends and practices.
- Collaborate with experienced colleagues with unique expertise.
- Achieve your balance in a value‑led culture that encourages you to be the best version of yourself.
- Benefit from flexible working hours and the possibility of remote/mobile working.
- Perform at your best with a competitive starting salary and annual performance‑related salary increase – our pay and benefits packages are considered to be among the best in the world.
- Take advantage of paid parental leave, including for non‑birthing parents.
- Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation and life experiences to apply.
- Grow as you progress through diverse career opportunities in national and international teams.
- Gain access to a wide range of training and development programmes.
Note: As part of your application, please submit a motivation letter along with your resume. The motivation letter should outline your reasons for applying to this position and how your skills and experiences align with the job requirements. This will help us better understand your interest in the role and your suitability for the position.
We'd like you to know that Shell has a bold goal: to become one of the world’s most diverse and inclusive companies. You can get to know more about how we're working towards that goal, click here.
Company DescriptionShell in The Netherlands
The Netherlands is one of the two founding countries of the company. Here 9,380 employees (March 2024) of more than 100 nationalities jointly work to provide the country with energy for today, for tomorrow and for you.
Energy for todayThe refinery at Shell Energy and Chemicals Park Rotterdam (Pernis) – Europe’s largest – is facing a cleaner future with less carbon emissions. Chemicals Park Moerdijk is transitioning to a circular future. Shell operates multiple wind and solar farms in the Netherlands. Both onshore and offshore, Shell is exploring for and producing oil and gas via the Nederlandsche Aardolie Maatschappij, NAM (50% Shell, 50% ExxonMobil). Shell is the market leader in transport fuels. Dutch motorists take 3 billion litres of fuel from 570 Shell retail stations (May 2024) annually, while thousands of Shell’s own fast EV charge points and Shell Ubitricity normal charge points are being installed as we speak.
Energy for tomorrowAt the Energy Transition Campus Amsterdam (ETCA), research is conducted into low CO2 energy technologies and sustainable solutions for energy and chemicals. Near Rotterdam Shell builds Europe’s biggest green hydrogen plant of the continent. From Amsterdam and The Hague, Shell Nederland leads the transition of the corporation to a more sustainable future, with 6.5 billion euros invested in solar panels, wind farms, green hydrogen, sustainable aviation fuel, EV charging and other groundbreaking solutions for the future.
Energy for youEven after the company HQ moved to London in January 2022, Shell’s commitment to the Netherlands remains very strong. The Hague still houses the headquarters of three of Shell’s business divisions and Rotterdam stays a key trading, marketing and sales hub for Shell products. Combined Shell in the Netherlands works to bring its wide range of energy products as close as possible to you as an energy consumer. This includes a Shell Impact Fund to make the energy transition closer to people with financial challenges, EV chargers on the corner of your street via our daughter company Ubitricity and keeping the country warm in winter with liquid natural gas.
DISCLAIMER: Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.
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