Online marketing vacatures Gorinchem

For many years, Cyclomedia has been a global leader in capturing real-world data and transforming it into actionable insights. By turning complex environments into clear, data-driven understanding, we empower organizations to better navigate, analyze, and make decisions about the world around them.

We are looking for a results-driven Head of Marketing to lead our marketing function with a sharp focus on generating high-quality sales leads that fuel business growth. This is a senior leadership role for someone who thrives at the intersection of strategy and execution, and who measures success in pipeline contribution and revenue impact.

• Own and drive the end-to-end lead generation strategy across inbound and outbound channels, including SEO/SEM, paid media, email marketing, content marketing, and social media
• Define and manage the full marketing funnel, from awareness through to marketing-qualified lead (MQL) handoff to the sales team
• Build and maintain a tight alignment with the Sales team, establishing shared definitions for lead quality, SLAs for lead follow-up, and joint pipeline review cadences
• Oversee demand generation campaigns, including account-based marketing (ABM) initiatives targeting key accounts and verticals
• Lead, mentor, and grow a high-performing marketing team across our regions (NL, DE, BE PL & USA), setting clear KPIs and fostering a culture of experimentation and data-driven decision-making
• Manage the marketing technology stack (HubSpot, Salesforce, Amplitude, GA4, Mutiny, 6sense, etc.) to ensure accurate tracking, attribution, and reporting of lead generation performance
• Own the marketing budget, allocating spend efficiently across channels to maximise cost-per-lead (CPL) and return on marketing investment (ROMI)
• Translate market research, competitive intelligence, and customer insights into campaigns and messaging that resonate with target buyer personas
• Report regularly to the executive team on pipeline contribution, campaign performance, and marketing's impact on revenue

• Approximately 10 years of marketing experience, including 3+ years in a senior leadership role, or equivalent demonstrated impact
• Proven track record of building and scaling B2B lead generation programms that directly contributed to revenue growth
• Deep expertise in demand generation, performance marketing, and marketing automation platforms (e.g. HubSpot, Marketo, Salesforce)
• Strong analytical mindset with the ability to interpret data, identify trends, and optimize campaigns accordingly
• Excellent communicator who can influence cross-functional stakeholders and present clearly to the C-suite
• Experience managing and developing marketing teams
• Familiarity with ABM strategies and tools is a strong advantage

• Volume and quality of MQLs generated per quarter
• MQL-to-SQL conversion rate
• Cost per lead and cost per acquisition
• Marketing's contribution to overall sales pipeline and closed revenue
• Campaign ROI across channels

Our culture is shaped by curiosity and innovation as we continuously explore new ideas and smarter solutions to real-world challenges. We are driven by impact and purpose, ensuring our work creates meaningful value for cities and society. Collaboration and trust are central to how we operate as a global team, supported by transparency and accountability.

We strive for excellence and ownership in everything we do, taking responsibility for outcomes while continuously raising the bar. At the same time, we foster growth and ambition by investing in our people and developing together as a company. We also believe that diversity and inclusion are essential for success, valuing different perspectives and creating an environment where everyone feels respected and included.