Vacatures manager Alkmaar

(Fulltime/part-time, 32-38 hours per week)

Do you have deep expertise in display and video advertising and are you ready to take full ownership of large-scale, high-budget campaigns across multiple European markets? At Action, we are looking for a senior media professional who can run our campaigns in-house and help shape the future of our paid media capabilities across Europe.

As a Display & Video Marketing Specialist, you are the internal expert on all things display and video. You bring a thorough technical understanding of the full advertising ecosystem and have the experience to manage complex, high-budget campaigns independently. You work closely with our external agency, challenge their strategy where needed, and ensure everything is fully aligned with Action's goals, while steadily building the in-house capabilities to run more of this work yourself.

Your tasks and responsibilities include:

• Taking full ownership of display and video campaign execution, from strategy and setup to ongoing optimisation and reporting.
• Managing and monitoring large campaign budgets across multiple markets, ensuring correct pacing and spend efficiency at all times.
• Applying deep technical knowledge of the display and video landscape to improve campaign quality, targeting, and performance.
• Aligning the agency's purchasing strategy with Action's overarching marketing and communication goals, and holding partners accountable for results.
• Managing and coordinating campaigns across international markets, understanding the local nuances that influence performance across countries.
• Acting as the internal authority on display and video, translating technical insights into clear strategic recommendations for stakeholders.
• Driving the in-housing of media buying activities, gradually taking on a more hands‑on role and building internal processes, tooling, and knowledge.

In this role, you will report to the Media Lead and collaborate closely with colleagues across Marketing, Digital, and Commerce. Given the strategic importance of in-housing, there is a realistic opportunity to grow into a senior or facilitator role as these capabilities expand.

With tens of millions of fans across Europe, we keep surprising them week after week. We are constantly expanding the Action brand using a data‑driven approach and by working in agile teams. In Marketing and Digital, we are responsible for the marketing and communication strategy and its execution. We are building more and more digital visibility and interaction – from customer surveys to designing our award‑winning leaflet in our own Action Studio, and from private labelling to webcare, the app and social media campaigns. Our biggest challenge is using one voice and one format, online and in more than 3,000 stores in 13 different countries. Learning new things every day and working with the nicest colleagues to make our popular brand even more successful is what makes us happy. Does this apply to you, too?

You are a technically strong, hands‑on media professional who is equally at home in the operational detail and the strategic conversation. You have run complex, high‑budget campaigns and you know how to navigate multi‑market environments. You take ownership, communicate clearly, and have the ambition to help build something lasting in‑house.

In addition:

• A bachelor's degree combined with 4+ years of experience in display and/or video media buying, with a proven track record managing large budgets and high‑complexity campaigns.
• Deep technical knowledge of the display and video advertising ecosystem, including platforms such as DV360, Google Ads, The Trade Desk, or comparable DSPs.
• Experience managing campaigns across multiple international markets, with an understanding of how to adapt strategy to local market differences.
• A strategic mindset: you understand how paid media fits into the broader marketing mix and can translate business goals into effective media strategy.
• Experience managing and challenging external agency partners, ensuring they deliver maximum value.
• Strong analytical skills and experience with reporting and measurement frameworks.
• Excellent command of the English language; Dutch is a plus.
• Experience with agile working (scrum) is a plus.

Surprisingly much! From our international headquarters in the Netherlands you have an impact on what happens in our stores across Europe. We welcome more than 15 million customers every week in more than 3,000 stores in 14 European countries. We have great growth ambitions. For Action and for you. Because our growth means that you can always take new steps. A different position, an interesting innovation project, new skills: you can continue to develop as a professional. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost conscious and respect.

Did you know that you can also count on us for:

• A market‑based salary based on a 38‑hour work week
• An annual bonus based on company and personal performance
• 24 days of holiday and the option to buy 5 extra days (based on 38 hours per week)
• A temporary contract with the intention of offering you a permanent contract in the long term
• Flexible working hours and the possibility of working up to 40% from home, of course in coordination with your team and manager
• 15% staff discount on your purchases at Action
• A good pension scheme and travel expenses allowance (Zwaagdijk‑Oost is traffic jam‑free and only 30 minutes by car from Amsterdam)

If you only know Action from the stores, a world will open up for you when you come and work with us. We work hard to make a positive impact on society and the environment. Did you know, for example, that we support thousands of children worldwide who grow up in an SOS Children’s Village? That our team reflects the diversity of our customers, including 150 different nationalities? That we purchase 100% of our wood products and 100% of our cotton sustainably? And that all our stores, DC’s and offices only use energy‑efficient LED lighting? Yes, that is also Action. Curious about what other initiatives we’re facilitating? There’s a lot more we are proud of and we would love for you to be part of it.

We're proud to be an inclusive employer, and we warmly invite anyone that sees themselves in the vacancy to apply. So take action and respond to this vacancy now!

What happens next:

• Response to your application within 14 days (and usually earlier)
• First interview with a manager and a colleague
• Second interview with more colleagues
• Welcome to Action

Throughout the process, your recruiter is your permanent point of contact and is available to answer any questions you may have.