ABOUT THE ROLE
At IKEA, we believe in creating a better everyday life for the many people, and that includes our co workers. Our team is approachable and focused on working together, staying curious, and supporting one another. No two days are the same, and every voice matters.
WHAT YOU NEED TO HAVE:
- +5 years of experience in a busy press office, PR agency, or media-facing role
- A good understanding of media relations and how the news agenda works, and an awareness of emerging communication trends, digital platforms and social media
- A professional approach that combines measured problem-solving with the flexibility to respond effectively in demanding situations
- Effective teamwork across functions with a client-focused approach, demonstrated by building productive relationships and balancing several priorities
- Experience supporting campaign planning and execution, and launches or events
- Experience working with external agencies, influencers, suppliers, or partners
- Effective communication skills in both writing and speaking, plus a keen eye for detail
- Experience using media monitoring and reporting tools
- Ability to monitor, analyse and report on PR performance and campaign results (desirable)
- Interest in home furnishing, retail, or developing memorable brand stories (desirable)
WHAT YOU WILL DO DAY TO DAY:
- Support the delivery of the Commercial and Corporate PR strategies through media relations, campaigns and communications projects.
- Implement media and stakeholder engagement plans across reactive, proactive and activist communications.
- Work closely with PR agency partners to coordinate the planning and delivery of PR projects, including product launches and purpose-led campaigns, ensuring they’re delivered on time and to a high standard.
- Manage the PR inbox, responding to media enquiries in a timely and professional manner, working with subject matter experts across the business where required.
- Monitor media coverage daily, identifying emerging issues, trends and opportunities, and share regular updates and insights with stakeholders.
- Assist with responding to issues as they arise and help protect IKEA’s reputation
- Draft and edit high-quality press materials, including press releases, media statements, briefing documents and Q&As, supporting proactive media outreach and story pitching.
- Track, evaluate and report on media coverage and campaign performance to measure impact and inform future activity.
- Build and maintain good relationships with journalists, media contacts and other external stakeholders
- Stay up to date with the media landscape, identifying new opportunities to raise IKEA's profile and enhance brand reputation.
- Take part in the out of hours press office rota.
WHAT YOU NEED TO KNOW:
Apply Now – Provide us with your CV and a short Cover Letter
Shortlisted candidates will be invited by email to attend an interview or a virtual video interview.
We are unable to accept applications made via email and encourage you to apply online as soon as possible. For any advice or support, email cheryl.craig@ingka.ikea.com and I will be happy to help!
At IKEA, our co-workers bring unique ideas and talents to work every day. We offer a variety of benefits to suit their and their family’s everyday needs. Discover the wonderful IKEA experience and the many reasons to become one of our co-workers: Good reasons to become one of our co-workers - IKEA
WE CARE FOR THE PEOPLE
It takes the diversity of thought, background, and culture to make great ideas a reality. We welcome candidates from all walks of life, including those with disabilities, to join us, and feel valued in the workplace.