Tasks
Position overview
The Dealer Marketing Specialist supports PCNA’s Dealer Marketing efforts and the Manager, Dealer Marketing through management of the Porsche Dealer Marketing Services (PDMS) program, knowledge of business and marketing objectives, as well as the understanding of local marketing and retail sales needs of Porsche Field and Porsche Center network. This position involves the development of and support of department platforms and programs including holistic management of the PDMS platform, program reporting, and collaboration with both internal and external partners and stakeholders.
Roles & responsibilities
- Develop and execute Porsche Dealer Marketing Services (PDMS) programs, in coordination with PCNA’s creative agency and within Porsche Brand Design guidelines
- Collaborate with other PCNA internal teams and external partners on both weekly and monthly projects such as Marketing Performance Bonus program and Targeted Co-op programs as well as Porsche Center Website and social media reporting
- Facilitate local Porsche Center involvement and develop Marketing Performance Bonus eligible materials to support national communications and experiential platforms in conjunction with Area Marketing Managers, PDMS Field Representatives, and PCNA Regional Managers
- Communicate and merchandise PCNA’s national marketing efforts to Porsche Centers and PCNA Field employees through PCNA’s intranet and additional communications
- Manage Porsche Center creative production process including production of creative templates, national advertising and communications materials, Porsche Center required event concepts and guidelines and uploading final assets to the Dealer Marketing Platform
- Support PCNA AfterSales and Accessories marketing projects as needed as well as oversee Porsche Aftersales Marketing Service program from a Brand Design compliance perspective.
- Organize marketing steps for planned network actions related to Porsche Center buy-sells, grand openings, and other similar events
- Oversee inventory management and distribution of Porsche Center point-of-sale materials, customer give-away items, showroom display systems elements, and other branded collateral items
- Manage department Accounting, Finance, and Procurement responsibilities to ensure fully accurate and compliant processes related to planning, forecasting, and executing financial budget responsibilities
- Responsible for the proper usage of, awareness of, and compliance with Information Technology security policies at Porsche Cars North America
Qualifications
Required qualifications include:
- Bachelor’s degree in Marketing or Advertising
- Up to 3 to 5 years’ experience across event marketing, retail marketing, marketing communications, and / or customer service
- Excellent communication skills – both written and oral
- Working knowledge of the Porsche brand
- Extremely well organized; excellent attention to detail
- Ability to work autonomously and independently
- Strong team player
- Works independently, without frequent direction
- Strong analytical skills
- Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
- Strong project management skills