Tasks
Position overview
Responsible for managing Porsche Center and regional marketing activities within Area East. Assist in creating, tracking and implementing dealer advertising, marketing, customer retention and event activities as related to the Porsche Dealer Marketing Services (PDMS) program to increase Brand awareness and strength. Monitor and manage Porsche Center KPIs as related to Marketing Performance Bonus. Responsible for managing all area marketing activities, including but not limited to Sponsorships, Regional Media, Support of National Advertising programs, and Support of PAG initiatives within the Area. Support the growth of the Porsche business within the Area, utilizing the Area Marketing budget to design and implement programs that increase our share of voice and drive traffic into the dealer’s showroom and website. Responsible for working with the Porsche Centers to follow up and monitor customer/ prospect interactions for both Sales and After Sales.
Roles & responsibilities
Primary responsibilities:
- Develop local dealer event concepts for PDMS in coordination with dealer marketing agency and within Porsche Corporate Identity (CI) guidelines.
- Support Area Team (Area Vice President, Regional Manager, AfterSales Manager, PDMS Representatives) by providing analysis of dealer marketing needs. Utilize the PDMS program to supports these activities.
- Oversee the development, production and implementation of marketing strategies associated with the company’s brand awareness within the Area. Analyze and compile competitive marketing data to provide optimal market positioning within the Area. Utilize the Area Marketing Budget to Implement these responsibilities
- Provide PDMS Representatives with proper guidance for improved marketing activities within their Regions/Area. Conduct periodic evaluations of projects, campaigns and activities to develop market assessment, help build and maintain corporate/dealership relationships, and increase sales.
- Communicate annual KPI targets for PC Marketing Performance Bonus. Monitor and communicate KPI status on a regular cadence to ensure PC satisfaction of all Bonus metrics
- Lead and participate in the development of strategic direction and program implementation of key customer retention marketing solutions with cross-functional teams within PCA, PAG and external vendors.
- Contribute to the development, maintenance, and execution of the following programs: Porsche Website Program, Porsche Certified Digital Advertising Program, PACE, Aftersales Marketing, CPO Marketing and National Marketing efforts to support corporate sales objectives.
- Support Area Team in the creation, implementation and attendance of special events, promotions and meetings to promote the PDMS program.
- Compile and maintain dealer marketing event calendar in collaboration with Area Teams to ensure sustained marketing opportunities within the Area.
- Compile and report on all Area and Dealer Marketing activities on a quarterly basis in order to provide PAG and PCNA with updates on Area and PC marketing efforts.
- Ensure the adhering of CI guidelines in all dealer marketing materials and communications.
- Coordinate PCA (Porsche Club of America) and Porsche Owners club activities within the Area along with PDMS Representatives and the PAG Porsche Clubs Representative.
- Responsible for overall Area Marketing Budget Management including the procurement process, the reconciliation process, the Accounting process and the follow up process with suppliers for confirmation of payment.
- Responsible for the management of Area marketing Fleet, including ordering, maintaining, transporting of the fleet.
- Manage the Area Marketing Coordinator, ensuring they are trained on PCNA systems to assist with day-to-day marketing operations and to be able to support Area goals.
- Responsible for the proper usage of, awareness of, and compliance with Information Technology security policies at Porsche Cars North America
- Seeks to ensure proper retention of electronic documents, business confidential information, and actively demonstrates an understanding of the need to safeguard competitive information in both electronic and non-electronic formats.
Qualifications
Education:
- College degree in Business or Marketing, or the equivalent education and experience
Experience:
- 5 years experience in automotive advertising and marketing, luxury market preferred.
- 5 years experience working directly with luxury automotive dealership.
Skills:
- Excellent oral and written communications skills
- Excellent analytical and record keeping skills
- Organized, highly detailed with the ability to multi-task
- Advertising, merchandising and/sales writing experience preferred
- Understanding of automotive distribution and dealership operations
- Understanding of current digital advertising practices
- Proficient in Microsoft Office Suite
- Must be willing and able to travel 80% including overnight and trips lasting 5 days or more
Physical requirements
- This job operates in an automotive dealership and office environment. This role routinely uses standard office equipment such as computers, phones, cameras, photocopiers, and filing cabinets. This position will also have frequent work in an automotive dealership facility. While performing the duties of this job, the employee may be exposed to fumes or airborne particles, moving mechanical parts, and vibration. The noise level in the work environment and job sites can be loud.
- While performing the duties of this job, the employee is regularly required to talk, hear, sit, stand, move, use hands to finger, handle or feel, and reach with hands and arms. The employee must occasionally climb, stoop, kneel, crouch, crawl, lift and/or move up to 50 pounds.