A well-established, global provider of content, learning and workforce development programmes for the technology and infrastructure sector, and part of a larger international media and information group. The business is transitioning its training offer to a subscription model, and is looking for a Marketing Manager to join a small, close-knit marketing team on a 1-year fixed term contract covering maternity leave.
Role responsibilities
Design and deliver email marketing and content campaigns that generate quality leads and marketing-attributable revenue across a subscription training portfolio
Write compelling case studies, buying guides and thought leadership content that speaks directly to the needs of both individual learners and corporate learning and development buyers
Own campaign execution across the full marketing mix, including website content, paid ads, organic social, and sales collateral
Develop partnerships with clients and partners to promote the business through joint content, webinars and press activity
Work closely with sales, product and customer success teams to align marketing activity with wider growth targets
Coordinate event marketing activity, including sponsor presence, stands and networking sessions, working with the wider group's events teams
Track and report on campaign performance and lead quality against agreed KPIsCandidate background
A genuine B2B marketing background, content, email marketing or lead generation experience is more important than the specific industry you've worked in
Learning and development or subscription product experience is a plus but not required, no prior knowledge of this specific industry is expected either
Strong copywriting and storytelling skills, able to explain complex ideas simply for different buyer types
Comfortable being hands-on and executional day to day, while bringing creative input and ideas where you're given room to
Confident with CRM, CMS and marketing automation tools, plus basic design tools such as Canva
Organised and able to manage multiple channels and campaigns independentlyClosing note
If you're a hands-on B2B marketer who enjoys storytelling and campaign execution, and you're open to a well-supported, one-year fixed term contract then click apply or email to start a confidential conversation
Salary description
£45000.00 - £50000.00 per year