This Trade Marketing Manager position would suit an experienced candidate who will have a background in consumer goods and has experience of taking new and existing brands to market and effectively manage, develop and drive an innovative brand strategy that will deliver continued sales and profit growth.
The purpose of the Trade Marketing Manager is to define, develop and deliver a comprehensive suite of marketing collateral and tools to support activities. This includes enhancing brand visibility, supporting the sales function, and driving customer engagement across both digital and traditional channels.
The role will ensure that the companies brands are effectively represented across all trade touchpoints, including websites, digital platforms, and physical sales materials, to maximise commercial opportunities and support revenue growth.
Trade Marketing Manager Objectives:
* Develop and implement a trade marketing strategy that supports the commercial objectives across all B2B channels
* Create, manage and continuously improve a range of marketing collateral including brochures, catalogues, POS materials, presentations, and trade communications
* Lead the development and optimisation of digital assets, including websites and online content, ensuring alignment with brand positioning and customer needs
* Work closely with the sales team to provide tools, materials, and campaigns that enhance customer engagement and conversion
* Ensure consistent and compelling brand representation across all customer-facing channels
* Support product launches with targeted trade marketing campaigns, ensuring effective market entry and customer uptake
* Collaborate with internal stakeholders (sales, product, and leadership) to align marketing activity with business priorities and seasonal cycles
* Manage external agencies and suppliers where required to deliver high-quality marketing outputs
* Monitor and evaluate the effectiveness of trade marketing activities, providing insights and recommendations for continuous improvement
* Support key trade events, exhibitions, and customer presentations with relevant marketing materials and coordination
Trade Marketing Manager KPIs:
* Sales growth supported by trade marketing initiatives
* Effectiveness and utilisation of marketing collateral by the sales team
* Website performance metrics (traffic, engagement, conversion)
* Customer engagement and feedback on marketing materials
* Timely delivery of campaigns and marketing assets
* Brand consistency across all channels
* Return on investment (ROI) from trade marketing activities
Trade Marketing Manager Candidate:
* Experience in a trade marketing, marketing, or commercial role within the consumer goods sector
* Strong understanding of B2B marketing and supporting a field-based sales function
* Experience managing both digital platforms (including websites) and traditional marketing materials
* Ability to translate commercial objectives into effective marketing tools and campaigns
* Excellent project management skills with the ability to manage multiple priorities and deadlines
* Strong interpersonal and communication skills, with the ability to collaborate across teams
* Creative yet commercially minded, with a focus on delivering measurable results
* Data-driven with the ability to analyse performance and optimise marketing activity
* Proficient in working with external agencies and managing creative processes
* Knowledge of garden, DIY, or related sectors would be advantageous
* A proactive and adaptable individual with a hands-on approach
* A collaborative team player with a positive, solutions-oriented mindset
This is an office based role however travel will be required to attend customers and clients premises. The Trade Marketing Manager opportunity comes with an extremely rewarding salary of circa 55K-60K per annum.
Head Hunted Recruitment Services Ltd and associated clients are committed to encouraging equality, diversity and inclusion among our workforce, and eliminating unlawful discrimination. The aim is for our workforce to be truly representative of all sections of society and our customer
Salary description
£55000.00 - £60000.00 per year