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BECAUSE You are a leader, and you make the difference.

Store Manager at Primark

As a Store Manager, you are the driving force behind the store. You hold full responsibility for both commercial and operational results. You lead your team, deliver an excellent customer experience, and ensure the store is always performing at its best. You make strategic decisions that support the growth of the store and enable your team to perform at their highest level. In this role, you play a key part in the store’s success — setting the direction and making every decision count.

Guided by our values & behaviours — Caring, Dynamic and Together — you create an environment where your team feels connected, works with passion, and consistently achieves strong results.

You foster a dynamic workplace where the customer is at the heart of everything, and where everyone feels involved, motivated, and driven to succeed together.

You are at the heart of everything we do. Our employment package is designed with you in mind:

• A competitive salary
• An attractive bonus scheme
• 8% holiday allowance and 25 days of annual leave based on a full‑time contract
• A permanent 15% staff discount (dangerously tempting — we know )
• Access to our Digital Learning Platform, offering a wide range of training and development opportunities
• Collective discount on your supplementary health insurance
• Pension scheme through the Retail Pension Fund (Pensioenfonds Detailhandel)
• Access to our Let’s Talk programme, providing free and confidential support for you and your household — available 24/7 for mental wellbeing and practical guidance
• Great extras through Benefits at Work, with attractive discounts on fashion, electronics, home, and days out

In this role, you are responsible for the overall success of the store, both commercially and operationally. You ensure that the store and your team perform at their best, while making key strategic decisions to drive results.

• Lead the store and take full accountability for sales targets, costs, and overall store performance
• Inspire, coach, and develop your team to support their growth and enable them to perform at their highest level
• Analyse market trends, make commercial decisions, and leverage networking opportunities to drive the store forward
• Own and deliver both short‑ and long‑term objectives, implementing strategies to achieve sustainable success
• Deliver an exceptional customer experience by guiding your team in customer‑focused service and strong product presentation
• Manage all store operations, from stock control to workforce planning, continuously optimising processes to maximise efficiency and results

• Several years of management experience within retail, with full responsibility for sales performance and budgeting
• Strong ability to influence, lead, motivate, inspire, and develop your team
• A strong commercial mindset, with a focus on maximising sales and controlling costs
• Excellent customer service and communication skills, in both Dutch and English
• Strong organisational skills and the ability to manage processes efficiently
• The ability to communicate effectively and build relationships at all levels

At Primark, our fashion isn’t one‑size‑fits‑all — and neither is our culture. We are committed to equal opportunities and to creating an inclusive workplace where everyone can be themselves, feel valued, and grow together.

At Primark, people are at the centre of everything we do. They are the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a company with annual revenues of over £9 billion, more than 80,000 colleagues, and over 440 stores across 18 countries.

Our values are at the core of how we work:

• We are Caring — we always put people first
• We are Dynamic — we keep moving forward and push boundaries to stay ahead
• We are Together — because together we achieve more

Onze mode is niet one-size-fits-all, en onze cultuur ook niet. Bij Primark stimuleren we gelijke kansen op de werkvloer en streven we ernaar een inclusieve werkplek te creëren waar alle collega's zichzelf kunnen zijn, kansen krijgen en samen kunnen groeien.