Vacatures in De Birkt

As on‑site search specialist you are a key part of the webshop team within the ecommerce department, you work closely with multiple internal stakeholders to figure out what the best search journey is for our customers in all our markets. You get insights from real‑time data in Bloomreach Discovery, work together with the Customer Journey Specialists, the Online Merchandisers for product information or the marketing department to tackle the right wording for campaigns. You might want to spar with our SEO or SEA specialists to figure out what the customer actually needs or means, or if they have any learnings you can adopt (and vice versa). A key stakeholder is of course also our partner Bloomreach, with whom you’ll have regular meetings to discuss progress and results.

• Analyse customer search behaviour and conversion data to identify optimisation opportunities on the website and in the app
• Ensure relevance, accuracy and continuous improvement of search results across all websites and apps.
• Become Hunkemöller’s expert in Bloomreach Discovery and leverage the tool to its full potential.
• Define, implement and test search logic tailored to regional languages, behaviours and campaign moments.
• Monitor performance metrics, run A/B tests and translate learnings into actionable improvements.
• You are part of the ecommerce team and work closely with Product, Traffic and Marketing internally and our partner Bloomreach.

• 3+ years’ experience in ecommerce, online merchandising or search optimisation.
• Proven track record of improving on‑site search performance using data‑driven decisions.
• Experience with tools like Bloomreach Discovery, Algolia, Constructor, Coveo, Klevu, Unbxd or similar.
• Strong analytical skills and the ability to turn data into clear improvements.
• Customer‑first and mobile‑first mindset across all initiatives.
• Experience in multi‑language or multi‑locale environments is a big advantage.
• Fluent in English; Dutch or German proficiency is a strong plus.
• You’re proactive and always looking for ways to optimise.
• You’re curious and stay up to date on market trends and competitor activity.
• You spot opportunities, test ideas, learn fast and go again.