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Originele vacaturetekst

Digital Marketing Manager Benelux

Your responsibilities & requirements

We’re looking for a Digital Marketing Manager to join our Benelux Market team. We’re not just offering a job, but an exciting career at the world leader in lighting.

Working for Signify means being creative and adaptive. Our culture of continuous learning creates an environment that allows you to build your skills and career. Together, we’re transforming our industry.

Diversity & Inclusion is one of Signify’s key enablers for innovation and long-term value creation. At Signify we strive for a demographic mix of people, taking into account elements of human difference - genders, nations, cultures, ethnic groups, generations, backgrounds, skills, abilities and all the other unique characteristics that make each of us who we are. As an example, we developed inclusive recruitment practices and it’s our ambition to double the % of women in leadership by 2025.

As the world leader in lighting, we’re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we’re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!

Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

As a Digital Marketing Manager, you are overall accountable for designing and implementing Digital enabling strategies and programs in contribution to our business strategy and financial targets. In this role there is the future perspective of managing a team of Digital Marketing Specialists, whilst reporting directly into our Market Leader and. Excitement all over!

A bit more on your duties: you focus on establishing a world class Digital experience based on measurable customer and business insights. You manage Integrated teams from customer insights, capability build and deployment, eCommerce, and operations to enable markets to execute effective Digital marketing activities and campaigns.

We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

What you’ll do

In this role you will not be just the strategic mind of the team, but you have a strong high heels on the ground mentality (or boots of course), especially from a content creation perspective. Don’t worry, sneakers will do as well! Furthermore:

  • You will be responsible and accountable for the Benelux Digital Marketing strategy for B2B & B2C. You define the yearly budget, plan, and deliverables. Part of this is measuring the performance of communication effectiveness and make recommendations for improvements with a digital first approach.

  • You design, implement, and evaluate a medium to long term (<3 years) digital marketing strategy to drive brand preference, build loyalty and generate sales based on deep customer insights and marketing intelligence.

  • You create and maintain cross-departmental relationships to enable Digital Marketing success. To make this a success you have significant interaction at senior management levels and communicate regularly with stakeholders to ensure alignment and acceleration of the digital journey (with our customers).

  • You act as a digital ambassador (change agent) driving broader adoption of digital marketing techniques in the market, bring outside-in approach.

Your qualifications

  • 10+ year’s experience and proven track record in leading successful Digital Marketing programs in a diversified team. Think of a background at on online retailer, or something related, just convince us that your background rock solid gold!

  • Thought leadership in Omnichannel Campaign, Search Engine Marketing, Marketing Automation & Social Media experience. Online feels like home to you!

  • You are a strategic thinker with B2C experience (this is a must), ideally combined with some B2B experience as well.

  • Hands-on experience in eCommerce, Web & Analytics.

  • Ability to lead on strategic and operational level in a complex matrix organization.

  • Native Dutch and fluent in English. Fluency in French is a plus

What you’ll get in return

  • Competitive salary depending on experience.

  • A variable bonus based on both Signify results and personal performance.

  • 25 Days of holidays and the possibility to purchase up to 20 extra days off annually.

  • Extensive set of tools to drive your career, such as a personalized learning platform, free training, and coaching.

  • Solid company pension scheme and attractive collective health insurance package

  • Opportunity to buy Signify shares and products with discount.

We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See #SignifyLife through the eyes of our employees!

Who we are

Signify is the world leader in lighting. We provide professional customers and consumers with quality, energy-efficient LED lighting. And our lights, when connected, bring data to devices, apps and people – redefining what light can do and how you use it. Today, our innovations, such as LiFi – internet connectivity through light – and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world. We’re operating in 74 countries with 32,000 people worldwide.

fulltime, parttime


  • Er is geen minimale opleiding vereist

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