Head of Channel Expansion
Join the magic at Biscuiteers!
We’re the award-winning luxury gifting brand known as the NET-A-PORTER of biscuits. Since 2007, we’ve been hand-icing joy into every biscuit, and in 2025 alone, we iced approximately 3 million!
Our aim is to provide a seamless, joyful experience that delivers a little magic, one hand-iced biscuit at a time. As well as our eCommerce business, we have a Notting Hill biscuit boutique, where we offer ‘School of Icing’ events, teaching our customers to ice like an expert, while they enjoy a cup of tea or coffee…or even a glass of Prosecco. We also work with a huge range of wholesale and corporate clients, creating bespoke and branded designs for every occasion.
We are guided by our four core values ; Innovative, Collaborative, Entrepreneurial, and Driven . These values live through the creativity of our products , the way we work together, the focus on results attitude and the energy and positivity with which we approach all we do .
An exciting opportunity has arisen for a commercially driven Head of Channel Expansion. This is currently a fixed term contract as maternity cover, and will require leading the strategic expansion, performance and profitability of our Wholesale and Marketplace channels. Reporting to the CEO, you will drive sustainable, profitable growth by building a high‑quality network of long‑term partners, leading channel strategy, and owning revenue and margin performance. This role sits at the intersection of commercial, brand and strategy and is perfect for someone who loves turning strong partnerships into standout results.
KEY RESPONSIBILITIES:
What You’ll Do:
- Lead the strategy and growth of our Wholesale and Marketplace channels, delivering profitable results.
- Build and manage strong, long‑term partnerships with key wholesale and marketplace partners.
- Own revenue, margin and trading performance, ensuring disciplined and sustainable growth.
- Develop and scale the Marketplace channel in line with brand and pricing strategy.
- Create tailored commercial plans across range, pricing and promotions to maximise partner performance.
- Lead, coach and develop a high‑performing team.
- Work closely with Finance, Marketing, NPD and Operations to deliver launches and activations.
- Track performance, report on results, and turn insight into clear commercial action.
What you’ll bring:
- Proven experience leading Wholesale and/or Marketplace channels with strong commercial results.
- A relationship‑first mindset, with the ability to build trusted, long‑term partner partnerships.
- Strong commercial skills, with confidence owning revenue, margin and profitability.
- Experience shaping ranging, pricing and promotional strategies to drive performance.
- Marketplace knowledge, with a track record of scaling platforms and optimising execution.
- Data‑driven thinking, with strong forecasting, planning and analytical skills.
- Inspirational leadership skills, with experience developing high‑performing teams.
- Excellent stakeholder management and cross‑functional collaboration skills.
- A proactive, opportunity‑led approach with the ability to trade smart and solve problems quickly.
KPIs:
- Wholesale revenue growth (YoY)
- Marketplace revenue growth (YoY)
- Gross margin performance (partner-led channels)
- Performance, growth and retention of key wholesale accounts
- Quality and strategic value of new wholesale / distributor partners
- Forecast accuracy for partner-led channels
- Strength and depth of partner relationships (qualitative & commercial outcomes)
- Team performance against agreed objectives
Why you’ll love it here:
We’re a creative, fun-loving bunch who work hard, celebrate big, and genuinely care about each other and the planet. Here’s how we sweeten your working day:
- Shopping – 35% staff discount on all our beautiful products
- Food – Daily breakfast provided to keep you fuelled
- Travel – Cycle to Work Scheme available
- Bring your friends – Staff referral scheme with up to £500 reward
- Birthday treats – A gift to celebrate your special day
- Social life – Annual staff party, Christmas lunch, and Biscuiteer Awards
- The Future – Automatic pension contributions with ethical fund options
What our team says about us…
“The business is at a really exciting juncture and there’s lots to get your teeth stuck into and lots of opportunity to develop.”
“A good place to learn in a fun, energetic environment with a knowledgeable and passionate team.”
“There are lots of great people within the business and collaboration happens cross departments.”
“I love being part of a team where everyone I work alongside is deeply committed and genuinely enthusiastic about what they do.”
If you thrive in a fast‑paced, opportunity‑led environment and enjoy building partnerships that deliver real commercial impact, we’d love to hear from you.