Client Details
A market leading B2B Travel brand.
Description
Develop and lead the global B2B content strategy, aligned with commercial objectives and audience needs
Own content planning and delivery for the EMEA region across digital channels and sales enablement
Lead, mentor and support an established international team of Content Managers (x2)
Drive consistency in brand messaging, tone of voice and editorial standards across all markets
Create content that supports the full customer journey, from awareness through to conversion
Partner with SEO specialists to optimise content for search, AI-powered discovery, AEO and LLM search experiences
Manage freelancers, agencies and external content partners to deliver high-quality content at scale
Champion the use of AI tools to improve content quality, efficiency and workflow
Develop effective content planning, governance and prioritisation processes
Build strong relationships with senior stakeholders, balancing business priorities across multiple regions
Use data and performance insights to continually optimise content and demonstrate commercial impact
Encourage collaboration and knowledge sharing across global marketing teamsProfile
Extensive experience developing and delivering B2B content strategies
Experience leading and developing content teams within international or matrix organisations
Outstanding writing, editing and storytelling skills across multiple content formats
A commercial mindset with experience supporting demand generation, lead nurturing and sales enablement
Strong stakeholder management and influencing skills
Experience establishing editorial standards, messaging frameworks and content governance
Knowledge of SEO, AI search, AEO and evolving content discovery best practice
Experience using AI content tools to improve workflows and productivity
Confidence managing agencies, freelancers and external partners
Excellent planning and organisational skills, with the ability to manage competing priorities across multiple regionsJob Offer
£60k - £65k + Good Benefits
Hybrid working. 3 days a week in their central London office
Salary description
£60000.00 - £65000.00 per year